Half of UK firms failing to protect data ‘Crown Jewels’
Data may be the new oil but half of UK bosses are willing to see it slip through their fingers…
data analytics
Forget digital transformation, data transformation is key
Digital transformation has commanded thousands of column inches over the past few years and millions of hours of time, meetings…
Adspend nears £24bn with surge in data-driven activity
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, spearheaded by the inexorable march of data-driven digital media as brands…
Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally agreed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
Publicis eyes $5bn Epsilon as data gold rush continues
The data-driven marketing industry is set for yet another mega deal, following confirmation that Publicis is considering a bid for…
Mindshare unveils proprietary data analytics tool DX
WPP media agency Mindshare is taking on the data industry with the launch of an audience-first customer analytics tool, DX,…
Unlimited Group acquires insight agency Model Citizens
Unlimited Group is bolstering its data and analytics offering with the acquisition of independent agency Model Citizens, which has been…
Starcount hires OMD chief to head up commercial team
Data science consultancy Starcount has recruited former OMD UK managing partner Joanna Wardle as its first chief commercial officer. Reporting…
Just Eat poaches EasyJet man for chief data officer role
Just Eat is planning to beef up its data strategy with the appointment of EasyJet’s head of data science and…
Dixon seals deal to secure Blueberry Wave expansion
Blueberry Wave has set its sights on international expansion as part of a wider deal which has seen marketing execution…