Sainsbury’s taps into machine learning for insight blitz
Sainsbury’s is ramping up its pursuit of a data-driven nirvana by working with both Accenture and Google to implement machine…
data analytics
Brawn vs brain? Data geeks try to win Rugby World Cup
Big brands might be preparing for a scrum down over who can triumph at the Rugby World Cup in Japan,…
Skills shortage triggers retail bonus for data experts
Retail brands’ quest to build in-house data teams is being hampered by a dearth of suitable candidates in the market,…
Do you have the propensity to make better decisions?
Propensity is a word we use a lot in marketing, and not much anywhere else. Marketers and brands want to…
Avis strikes deal to tap into $750bn vehicle data market
Avis Budget Group is eyeing up a major slice of the potential $750bn (£618bn) market for vehicle tracking data by…
Morrisons drafts in data giant to boost loyalty scheme
Morrisons is aiming to breathe new life into its More loyalty scheme by handing retail analytics giant IRI a brief to…
Artefact continues hiring spree with head of analytics
Artefact UK, the French-owned AI and data-driven agency, has recruited Wavemaker chief Robert Gray as its head of analytics to…
Brands face crackdown on anonymised marketing data
Legislators are being urged to tighten up the laws on anonymised data – the bedrock of nearly every data-driven marketing…
Marketers fumbling about in the dark over data deluge
With data flying in to businesses from all angles – and myriad channels – four out of five senior marketers…
Dentsu Aegis bolsters Merkle with deal for data giant
Dentsu Aegis Network is continuing to beef up its data-driven powerhouse Merkle with the acquisition of a leading South Asian…