P&G switches to Google Cloud for analytics and AI drive
Procter & Gamble, the packaged goods giant behind Fairy, Gillette, Pampers and Lenor, is strengthening its relationship with Googe Cloud…
data analytics
Calling all misfits and weirdos: No 10 builds data unit
The Cabinet Office has launched a major recruitment drive to staff up a new data science unit in No 10,…
McCann scoops global brief as SAS plots expansion blitz
Data analytics giant SAS has appointed McCann Worldgroup as its first global marketing agency following a competitive pitch, as part…
‘Smug’ marketers blind to what makes consumers tick
Marketers and their agencies are so obsessed with fame, image and money that they overestimate the importance of these aspirations…
Estée Lauder heiress becomes first global data chief
Estée Lauder Cosmetics, the company which also owns Aramis, Clinique, Prescriptives, Tommy Hilfiger, MAC, and Bobbi Brown, is ramping up…
Crisis? What crisis? Analytics market to top $512bn
The global data analytics market will witness a huge surge over the next six years, driven by businesses – both…
Martech to top $150bn as sector battles past Covid-19
Marketers might be in two minds over whether to press “go or pause” on planned campaigns but one thing is…
FCA probes investment firms’ use of data and analytics
City watchdog the Financial Conduct Authority is opening an investigation into the use and value of data and advanced analytics…
Man City FC eyes late surge with new data science chief
Manchester City FC may not have been firing on all cylinders so far this season but the club is aiming…
Mindshare walks off with Ceva Animal Health UK media
Ceva Animal Health, the company which markets stress-busting animal welfare treatments, has strengthened its relationship with Mindshare by handing the…