Sorrell eyes chunk of data market in new S4 acquisition
S4 Capital is planning a major smash and grab raid on the data analytics and modelling market following the acquisition…
data analytics
Asos hunts data and insight chief to spearhead growth
Online fashion giant Asos has come good on its pledge to boosts its senior team by kicking off the hunt…
New normal? Bah, data sector has been WFH for years
The “new normal” triggered by the impact of Covid-19 may have seen millions struggle to adapt to working from home,…
Equifax joins global alliance to assist Covid-19 recovery
Equifax has become the latest UK data analysis giant to sign up for the Emergent Alliance – a not-for-profit collaboration…
Brits eye careers in digital and data as job cuts loom
British workers are increasingly turning to technology courses as they seek to either retrain or boost their existing skills in…
Mission buys behavioural insight shop Innovationbubble
The Mission Group, the company which owns 11 specialist agencies including Krow, has acquired international psychological insights and behavioural solutions…
Covid piles pressure on ‘maxed out’ data professionals
The coronavirus pandemic is forcing data professionals to work their fingers to the bone, with 97% of data teams either at…
Big data set to beat off ad slump and surge past $229bn
As the advertising industry reels from the effects of Covid-19, the data sector continues to not only weather the storm…
Brands urged to reinvest in marketing now for recovery
Brand owners must begin ploughing cash back into their marketing activity urgently so that they can reap the rewards once the…
Subscription analytics set to grow 1,214% to $126.5bn
Brand owners will increasingly abandon internal hardware systems to embrace cloud-based subscription data analytics services, with the global market forecast…