Estée Lauder Cosmetics, the company which also owns Aramis, Clinique, Prescriptives, Tommy Hilfiger, MAC, and Bobbi Brown, is ramping up its data strategy with the appointment of its first global chief data officer to drive the group’s business and digital strategy.
The skincare and make-up giant has entrusted the role to someone with more than a passing interest in the business, with billionaire and heiress to the Estée Lauder empire Jane Lauder taking up the role on July 1.
And Lauder, who is the granddaughter of the firm’s co-founders Estée and Joseph Lauder, is no slouch when it comes to marketing, with more than two decades’ beauty industry experience, most of it at Estée Lauder Cosmetics (ELC).
As global brand president of Clinique, she led the transformation of brand strategy, distribution, product innovation and consumer reach, and oversaw the development of a number of product innovations. She also leads ELC’s enterprise-wide transformation programme, focused on combining data and analytics capabilities.
In her new role, Lauder will oversee areas including business intelligence and analytics, corporate marketing and consumer supported technology. She is also tasked with enabling the free flow of data among business units to help these teams to mine, analyse and share strategic insights, and with the integration of cross-channel data to drive personalised communications.
Lauder will report directly to ELC president and CEO Fabrizio Freda, who said: “We are focused on delivering the very best, high-quality products that leverage consumer insights from our enhanced data analytics, and I am confident that Jane is the right person to lead this important area of the business.
“Jane’s unique combination of understanding high-touch consumer experiences, and data analytics and insights, will further strengthen our innovative product offerings and experiences for our consumers globally.”
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