Brands crave personalisation but marketers are too busy
Nearly all marketers (99%) recognise the importance of personalisation to ecommerce success, yet many still fail to deliver during the…
personalisation
Jingle hell: 17m Brits left cold by this year’s festive ads
Christmas may be painted as the season of joy, but for many Brits the festive magic has evaporated, with nearly…
Holy Grail of personalisation still hiding in plain sight
UK consumers are missing out on personalised shopping experiences as retailers admit they are still stuck doing the basics, and,…
WPP crusade doubles down on ‘holy trinity of marketing’
WPP is continuing to ramp up its technology offering with a “first-of-a-kind collaboration” designed to reimagine how brands engage with…
Publishers call for consent rethink to bolster online ads
The Government must relax the laws around data sharing for advertising purposes to allow the publishing industry to pursue greater…
Brits crave personalisation but believe AI is too creepy
Brand owners appear to be stuck between a rock and a hard place, with the vast majority of UK shoppers…
Brits expect data transparency not smoke and mirrors
Nearly two-thirds (59%) of consumers are uncomfortable with their data being used to train AI systems but rather than rejecting…
Ecommerce shake-up ‘could generate £7bn in exports’
Ministers are being urged to implement a new ecommerce blueprint which it is claimed will supercharge UK small business exports…
Lack of loyalty investment fuels mass discounting hell
Too many brands are still failing to implement personalised loyalty programmes when it comes to promotions, meaning they are stuck…
Just 3% of brands have no plans for AI personalisation
Personalisation efforts might be patchy at best, but brands are not giving up the ghost just yet, with 97% of…