‘Faithful’ young Brits most likely to be loyalty traitors
Young people in the UK might get a lot of stick for being flaky, over-sensitive and obsessed with celebrity culture…
personalisation
Asda revenue soars with AI-driven online checkout tool
Asda is hailing a new retail media revenue stream after encouraging millions of online shoppers to up their spend through…
Very Group orders in AI for greater personalisation
The Very Group, the firm behind online shopping platforms Very and Littlewoods, is beefing up its personalisation strategy by signing…
Jet2 ramps up personalisation with major Adobe deal
Jet2, the UK’s largest tour operator and third largest airline, has signed a multi-year strategic partnership with Adobe which it…
CX WTH: UK firms ‘blind to the needs of customers IRL’
UK businesses stand accused of fundamentally misreading their customers – from how quickly they respond to enquiries to the importance…
Morrisons fights Germans with greater personalisation
Morrisons is going back to the future, with a major expansion of its use of physical coupons, only this time…
Brands crave personalisation but marketers are too busy
Nearly all marketers (99%) recognise the importance of personalisation to ecommerce success, yet many still fail to deliver during the…
Jingle hell: 17m Brits left cold by this year’s festive ads
Christmas may be painted as the season of joy, but for many Brits the festive magic has evaporated, with nearly…
Holy Grail of personalisation still hiding in plain sight
UK consumers are missing out on personalised shopping experiences as retailers admit they are still stuck doing the basics, and,…
WPP crusade doubles down on ‘holy trinity of marketing’
WPP is continuing to ramp up its technology offering with a “first-of-a-kind collaboration” designed to reimagine how brands engage with…