What’s in store for 2024…for AI-driven marketing?
In the ever-evolving landscape of marketing and advertising, the fusion of AI and creative thinking is poised to redefine how…
personalisation
Sky Media eyes boost with raft of data-driven TV tools
Sky Media has unveiled a raft of data-driven advertising solutions, including an upgraded household viewing panel, new digital partnerships with…
Marketers seek blue sky solutions to battle dark clouds
Marketers are thinking “outside the box” in response to the UK’s current economic slump and, rather than cutting back, almost…
Working out which marketing trend is right for you
During 2022, spending on the Metaverse more than doubled, racking up an estimated $12bn to $14bn of venture capital and…
Segmentation no longer fit for purpose, marketers claim
First they came for demographics, claiming it is no longer relevant, now it seems UK marketers are decrying consumer segmentation…
Dotdigital seals £25m deal for partner Fresh Relevance
Martech platform Dotdigital is beefing iup its operations with a £25m deal for personalisation specialist Fresh Relevance, cementing a partnership…
Brits slam ‘boring and irrelevant’ personalisation efforts
Brands’ attempts to woo consumers with personalised content appear to be wide of the mark, amid claims that most Brits…
Sweaty Betty emerges fitter and stronger with AI tool
UK activewear retailer Sweaty Betty has proved that artificial intelligence can provide huge benefits if implemented correctly after witnessing a…
Judging personalisation on the Hierarchy of Creepiness
Joan, the titular protagonist (or perhaps victim) in the first episode in the new series of Black Mirror, may indeed…
Retail marketers in dock over customer bombardment
Retailers might be under more pressure than ever but it seems their marketing is simply not rising to the challenge,…