Segmentation no longer fit for purpose, marketers claim
First they came for demographics, claiming it is no longer relevant, now it seems UK marketers are decrying consumer segmentation…
personalisation
Dotdigital seals £25m deal for partner Fresh Relevance
Martech platform Dotdigital is beefing iup its operations with a £25m deal for personalisation specialist Fresh Relevance, cementing a partnership…
Brits slam ‘boring and irrelevant’ personalisation efforts
Brands’ attempts to woo consumers with personalised content appear to be wide of the mark, amid claims that most Brits…
Sweaty Betty emerges fitter and stronger with AI tool
UK activewear retailer Sweaty Betty has proved that artificial intelligence can provide huge benefits if implemented correctly after witnessing a…
Judging personalisation on the Hierarchy of Creepiness
Joan, the titular protagonist (or perhaps victim) in the first episode in the new series of Black Mirror, may indeed…
Retail marketers in dock over customer bombardment
Retailers might be under more pressure than ever but it seems their marketing is simply not rising to the challenge,…
Brits want more relevant ads – but not using their data
Marketers are facing an uphill battle in their age-old quest to get closer to customers, with a new analysis revealing…
Businesses ‘thrive or die’ over first-party data strategy
The customer engagement stakes have never been higher, with brand owners that use first-party data to drive their marketing seeing…
SMS: Who dares wins but get it wrong and it’s curtains
Brands are treading a fine line with their SMS marketing – including those who use WhatsApp – with well executed…
Lloyds Banking Group hires Ogilvy in agency overhaul
Lloyds Banking Group has appointed Ogilvy Experience as its new one-to-one and digital marketing agency, with a brief to build…