Marketers not feeling the love from senior management
As Valentine’s Day unfolds, it appears top UK marketers working are feeling decidedly unloved, with the vast majority (75%) claiming…
personalisation
Real-time data critical to ‘surviving or thriving in 2023’
Retail, travel, hospitality, media and entertainment are the sectors most at risk from consumers tightening their purse strings, with shoppers…
Revealed: The optimum time and day for B2B emails
An analysis of more than 15,000 B2B campaigns and 50 million emails has revealed the most fruitful time for a…
M&S swoops for firm to boost online personalisation
Marks & Spencer is aiming to ramp up online personalisation by snapping up the intellectual property of fashion marketplace Thread…
Marketers’ drive to boost CX still facing huge barriers
Improving and investing in customer experience is the main priority for UK marketing decision makers in 2023, but they are…
Personalisation still proving a headache for marketers
Consumers are increasingly frustrated with the lack of personalised messaging they are receiving, with half irked by irrelevant content or…
Charities urged to take up bespoke virtual gift service
Charities are being targeted with the roll out of a bespoke virtual gifts platform, first used in Centrepoint’s Christmas campaign,…
Häagen-Dazs gets personal with Wandsworth takeover
Häagen-Dazs is trialling what it claims is a “hyper-personalised” marketing campaign targeting residents of the London borough of Wandsworth, a…
What’s the real secret behind effective personalisation?
Creating strong personalised content with good cut-through continues to be a challenge for brands. It’s riddled with potential pitfalls, from…
Hammers sign marketing deal to get closer to fanbase
West Ham United FC may have scored a coup by signing French international and World Cup winning goalkeeper Alphonse Areola…