West Ham United FC may have scored a coup by signing French international and World Cup winning goalkeeper Alphonse Areola this week but the club is also aiming to strenthen its off-field performance through a major new data strategy.
The Hammers, who finished seventh in the Premier League last season and qualified for the Europa Conference, have signed a deal with insight-led customer experience specialist Mapp to implement its Mapp Cloud solution.
With more games, more hospitality, and more communications to consider than ever before, the club was looking for a new platform that could provide the support it needed to help achieve its goals.
With complex use cases around segmentation, Mapp will be supporting West Ham United to link with its main information website and ecommerce shop to ensure it has a unified supporter view across all of them. It is also planning to develop a new app.
By doing so, the club aims to be able to focus on the fan experience and ensure all supporters will receive hyper-personalised communications from the right channel, at the right time.
West Ham will be able to engage not only its long-time loyal fanbase, but also those who are just starting to support the club.
In a statement the club said: “West Ham’s focus is centered around fan experience. Our ultimate goal is to ensure that we are providing a great experience to our supporters, online as well as offline, and making sure that they receive personalised and relevant communication from their favorite club.
“That’s where Mapp comes in – by helping us to consolidate all our communications, we will be able to better target our loyal supporters, as well as those just starting out with West Ham.
“We want to make sure that all fans, no matter where they are on their journey, know they are valued by West Ham United. With Mapp’s ease and speed of onboarding, as well as the level of support compared to other platforms, we know we are in safe hands to make our goals happen.”
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