ITV joins forces with X for ‘unfiltered’ World Cup series
ITV has teamed up with social media giant X in a “landmark” broadcast partnership for a new X Originals docu-series…
football
Scots win the World Cup with Irn-Bru’s Tartan Army
The French might be favourites to win the World Cup but it is the Scots who have emerged as the…
Irn-Bru revives ‘Girders’ anthem for World Cup blitz
AG Barr brand Irn-Bru is getting behind the Tartan Army in the build up to the World Cup by taking…
Paddy Power ‘Nobody Does Football Better’: Spot-on
With just under a fortnight to go, World Cup fever is going in to overdrive, and with UK retailers predicted…
C4 reruns 1966 World Cup final for Alzheimer’s Society
Channel 4 is aiming to raise awareness of dementia and Alzheimer’s Society by broadcasting England’s historic 4-2 World Cup final…
Tennent’s World Cup blitz declares it is ‘Time to Dream’
Tennent’s is tapping into World Cup fever with a new campaign starring Game of Thrones’ actor Rory McCann that marks…
40 million UK consumers plan to watch the World Cup
Anyone in any doubt about the pulling power of football need look no further than a new report which finds…
Carlsberg picks agency for Uefa sponsorship campaigns
Carlsberg Group has handed global creative agency Fold7 the brief to spearhead the brand’s sponsorship deal with Uefa, which it…
Adidas ‘Backyard Legends’: A true 40-yard screamer
Another week, another raft of Fifa World Cup 2026 ad campaigns has emerged as brands big and small try to…
Budweiser ‘Let It Pour’: We’ll have something stronger
With the football season entering the business end, with titles being won, relegation spots being confirmed, and high-stakes knockout matches…