IG joins top team for Sky Sports Premiership coverage
Investment and trading platform IG has signed a three-year partnership with Sky Media, becoming an official co-sponsor of Sky Sports…
football
Mr Porky kicks off deal to support ITV footie coverage
Pork scratchings brand Mr Porky, which claims to be the UK’s best-seller, has signed a major sponsorship deal to support…
Paddy Power shows it’s a funny old game in new activity
Paddy Power has joined the growing number of brands aiming to build anticipation for the English Premier League kick-off, with…
‘Unbelievable Jeff’: Stelling fronts Formation ‘Club’ blitz
Independent studio Formation Games is getting in shape for the English Premier League season with a new campaign for its…
FA shows Iceland red card over ‘England’ store rebrand
The battle for World Cup marketing dominance might be over but the post-mortem is only just beginning for supermarket chain…
Brands go on the attack for England semi-final clash
Major brands have launched a blitz of rapid-response marketing campaigns ahead of tonight’s FIFA World Cup semi-final between England and…
Most brands too slow to react to World Cup winning run
The England football team’s victory against Mexico in the Fifa World Cup might have been hailed as one of the…
Women’s Aid ‘The Other Kick Off’: Time to take action
England fans might still be celebrating this week’s rip-roaring World Cup win against Croatia but there is a darker side…
ITV joins forces with X for ‘unfiltered’ World Cup series
ITV has teamed up with social media giant X in a “landmark” broadcast partnership for a new X Originals docu-series…
Scots win the World Cup with Irn-Bru’s Tartan Army
The French might be favourites to win the World Cup but it is the Scots who have emerged as the…