FA shows Iceland red card over ‘England’ store rebrand
The battle for World Cup marketing dominance might be over but the post-mortem is only just beginning for supermarket chain…
football
Brands go on the attack for England semi-final clash
Major brands have launched a blitz of rapid-response marketing campaigns ahead of tonight’s FIFA World Cup semi-final between England and…
Most brands too slow to react to World Cup winning run
The England football team’s victory against Mexico in the Fifa World Cup might have been hailed as one of the…
Women’s Aid ‘The Other Kick Off’: Time to take action
England fans might still be celebrating this week’s rip-roaring World Cup win against Croatia but there is a darker side…
ITV joins forces with X for ‘unfiltered’ World Cup series
ITV has teamed up with social media giant X in a “landmark” broadcast partnership for a new X Originals docu-series…
Scots win the World Cup with Irn-Bru’s Tartan Army
The French might be favourites to win the World Cup but it is the Scots who have emerged as the…
Irn-Bru revives ‘Girders’ anthem for World Cup blitz
AG Barr brand Irn-Bru is getting behind the Tartan Army in the build up to the World Cup by taking…
Paddy Power ‘Nobody Does Football Better’: Spot-on
With just under a fortnight to go, World Cup fever is going in to overdrive, and with UK retailers predicted…
C4 reruns 1966 World Cup final for Alzheimer’s Society
Channel 4 is aiming to raise awareness of dementia and Alzheimer’s Society by broadcasting England’s historic 4-2 World Cup final…
Tennent’s World Cup blitz declares it is ‘Time to Dream’
Tennent’s is tapping into World Cup fever with a new campaign starring Game of Thrones’ actor Rory McCann that marks…