Brands urged to reach for the stars of women’s sport
Marketers and media companies must get in shape to tap into the global women’s sports sector, which is projected to…
football
Sky Sports makes major signings in new football deal
As the kick off for the 2025/26 Premier League looms larger than the Wembley Arch, Sky Media has signed up…
Coleen reprises ‘Wagatha’ for Paddy Power refund blitz
Paddy Power has drafted in Coleen Rooney to use her “Wagatha Christie” powers of investigation to put right Manchester City’s…
Millwall FC targets fanbase with new reward programme
Millwall FC might have a certain reputation, but the club is aiming to tap into the passion of its fanbase…
Man City signs Publicis Sapient as global digital agency
Manchester City FC has signed a multi-year global partnership with Publicis Sapient, to support the club’s ongoing digital transformation strategy,…
Norwich FC offers support to fans to fight rise in suicide
Norwich City Football Club has once again joined forces with Samaritans to launch a new campaign for World Mental Health…
Man Utd woos global fans with new online shopping site
The jury might still be out on head coach Erik ten Hag’s reign at Manchester United FC but the Premier…
Gambling ads ‘out of control’ in Premier League football
The Government is being urged to crack down on a new “explosion” of gambling marketing during top flight football games,…
Gen Z ‘the most receptive to ads at sporting events’
The summer of sport might be coming to a close but those brands which have targeted Gen Z consumers are…
Arsenal and Adidas shoot to top of advertising league
One week in to the new Premier League season and Brighton & Hove Albion have soared like seagulls to the…