Budweiser ‘Let It Pour’: We’ll have something stronger
With the football season entering the business end, with titles being won, relegation spots being confirmed, and high-stakes knockout matches…
football
Škoda and Chelsea FC Women ‘substitute’ dull weekends
Škoda UK is aiming to build support for Chelsea FC Women and elevate the profile of the women’s game with…
Brits set for spending spree as World Cup fever builds
The Fifa World Cup 2026 might still be nearly three months away but brands need to ensure they are match…
Pub giant Stonegate picks agency for World Cup blitz
Stonegate Group, one of the UK’s largest pub operators which owns Slug & Lettuce, Popworld, Be At One and Craft…
Lads, lads, lads? Forget it, footie fans are far more ‘sick’
Just 9% of male football fans in the UK say they feel represented by the advertising they see, with the…
Liverpool FC signs SAS to up the club’s marketing game
Liverpool Football Club might have struggled with consistency on the pitch so far this season but the club has vowed…
Brands urged to reach for the stars of women’s sport
Marketers and media companies must get in shape to tap into the global women’s sports sector, which is projected to…
Sky Sports makes major signings in new football deal
As the kick off for the 2025/26 Premier League looms larger than the Wembley Arch, Sky Media has signed up…
Coleen reprises ‘Wagatha’ for Paddy Power refund blitz
Paddy Power has drafted in Coleen Rooney to use her “Wagatha Christie” powers of investigation to put right Manchester City’s…
Millwall FC targets fanbase with new reward programme
Millwall FC might have a certain reputation, but the club is aiming to tap into the passion of its fanbase…