40 million UK consumers plan to watch the World Cup
Anyone in any doubt about the pulling power of football need look no further than a new report which finds…
football
Carlsberg picks agency for Uefa sponsorship campaigns
Carlsberg Group has handed global creative agency Fold7 the brief to spearhead the brand’s sponsorship deal with Uefa, which it…
Adidas ‘Backyard Legends’: A true 40-yard screamer
Another week, another raft of Fifa World Cup 2026 ad campaigns has emerged as brands big and small try to…
Budweiser ‘Let It Pour’: We’ll have something stronger
With the football season entering the business end, with titles being won, relegation spots being confirmed, and high-stakes knockout matches…
Škoda and Chelsea FC Women ‘substitute’ dull weekends
Škoda UK is aiming to build support for Chelsea FC Women and elevate the profile of the women’s game with…
Brits set for spending spree as World Cup fever builds
The Fifa World Cup 2026 might still be nearly three months away but brands need to ensure they are match…
Pub giant Stonegate picks agency for World Cup blitz
Stonegate Group, one of the UK’s largest pub operators which owns Slug & Lettuce, Popworld, Be At One and Craft…
Lads, lads, lads? Forget it, footie fans are far more ‘sick’
Just 9% of male football fans in the UK say they feel represented by the advertising they see, with the…
Liverpool FC signs SAS to up the club’s marketing game
Liverpool Football Club might have struggled with consistency on the pitch so far this season but the club has vowed…
Brands urged to reach for the stars of women’s sport
Marketers and media companies must get in shape to tap into the global women’s sports sector, which is projected to…