Programmatic spend soars again despite privacy fears
Programmatic advertising may still be wrestling with privacy concerns, especially around realtime bidding, but brands continue to plough in their…
personalisation
Marketers offered ‘semantic’ online targeting system
Brand owners will now be able to reach online audiences based on the content they are consuming at the very…
Over half of brands have increased spend since outbreak
Covid-19 may have knocked many companies’ marketing plans for six but more than half (52%) have actually increased their spend…
Estée Lauder heiress becomes first global data chief
Estée Lauder Cosmetics, the company which also owns Aramis, Clinique, Prescriptives, Tommy Hilfiger, MAC, and Bobbi Brown, is ramping up…
BBC hunts partners for digital personalisation revamp
The BBC is opening up a raft of new contracts for a major digital overhaul, spanning data science, user experience,…
Gimme, gimme, gimme: Email cutbacks affect men most
Brand owners are being urged to rethink their email marketing strategies on the back of a new study which shows…
Online game retailers score 400% Covid-19 sales boom
Online toys and games retailers have emerged as one of the big winners from the UK’s enforced lockdown, with revenues…
‘Lazy’ brands risk alienating the new digital audience
The Covid-19 rush online has been well-documented but the new influx of consumers are finding that their digital experiences are…
Boots owner reviews $585m data-driven marketing task
WPP is facing yet another test of its mettle after Walgreens Boots Alliance confirmed it is reviewing its global advertising…
Personalising all touchpoints ‘can boost ROI to 400:1’
Further evidence that Gartner was barking up the wrong tree when it predicted personalisation would be dead by 2024 comes…