Brands turn to segmentation as GDPR hits data strategy
GDPR is having a major impact on marketers’ ability to run personalised campaigns, with the majority of companies switching to…
personalisation
AllSaints embraces AI for new personalisation strategy
Leading retail brand AllSaints – whose celebrity fans include the likes of Christina Aguilera and Nicole Scherzinger – has implemented…
Personalisation strategy puts Lovehoney virgins at ease
Online adult retailer Lovehoney is hailing the implementation of a new customer experience platform for an increase in converting first…
‘Simple’ personalisation fails to impress consumers
Personalisation may be seen as the holy grail for marketers, but simply sending customers birthday greetings or addressing them by…
Dixons Carphone hires chief for digital transformation
Dixons Carphone is banking on a data-centric strategy to reverse its slump after hiring the man credited with turning home…
Effective personalisation? You’re more likely to see yeti
The effective use of cross-channel marketing appears to be as elusive as Big Foot for most in the industry, if…
BT brand chief nets top job at Direct Line for Business
Direct Line for Business has appointed BT group brand director Claire Sadler – who has been at the company for…
Everything you need to know to execute global activity
There is little doubt that digitisation and globalisation have dramatically changed the way today’s brands go to market. In the…
Joe Browns to ramp up online personalisation strategy
Joe Browns, the UK-based online clothing retailer, is planning to boost its personalisation strategy after witnessing a major uplift in…
Future of personalisation is here – are you in the loop?
Personalisation and one-to-one marketing have been hyped as the ‘Holy Grail’ of consumer engagement. But those terms, like so many…