Personalisation gives Domino’s big slice of the market
The jury is still be out on the value of online personalisation but pizza giant Domino’s is definitely reaping the…
personalisation
Why brands must work harder for true personalisation
In a world where customers are flooded with thousands of marketing messages a day, the explosion in digital content across…
Never mind Gartner’s doom, personalisation’s rare now
Gartner’s controversial prediction that brand owners will abandon personalisation in their droves by 2024 has been blown out of the…
Mumsnet hails personalisation strategy for CTR boom
Mumsnet, which – depending on who you believe – is either the online home of misandry or a lifeline for…
Personalisation set for the scrapheap, Gartner predicts
Personalised marketing is set to go the way of the Sony Betamax, the 8-track and the Dodo within five years,…
N Brown gets back in shape with digital transformation
N Brown, the one-time lumbering mail order giant, has proved that digital transformation does not have to be “all pain,…
Isn’t it time to make precision marketing great again?
The term precision marketing has become something of a catch-all. It’s been dragged through the mud, misused and misunderstood so…
Ethical retailer sees £700k boost from axing retargeting
Marketers who persist in using retargeting techniques – even though consumers hate to be chased around the Internet – need…
Why consumer advocacy is marketing’s sharpest tool
Brand managers and their bosses have often been accused of obsessing about trivia at the expense of effectiveness. Hardly surprising…
Scotch & Soda raises glass to personalisation strategy
Fashion brand Scotch & Soda, favoured by the likes of Eddie Redmayne and Justin Timberlake, is hailing a five-fold incremental…