BT brand chief nets top job at Direct Line for Business
Direct Line for Business has appointed BT group brand director Claire Sadler – who has been at the company for…
personalisation
Everything you need to know to execute global activity
There is little doubt that digitisation and globalisation have dramatically changed the way today’s brands go to market. In the…
Joe Browns to ramp up online personalisation strategy
Joe Browns, the UK-based online clothing retailer, is planning to boost its personalisation strategy after witnessing a major uplift in…
Future of personalisation is here – are you in the loop?
Personalisation and one-to-one marketing have been hyped as the ‘Holy Grail’ of consumer engagement. But those terms, like so many…
UK shoppers failing to see benefits of data exchange
The UK retail sector could find its data-driven marketing efforts severely curtailed under the new EU data protection regime, with…
Top brands sign up for C4 personalised TV ad scheme
Foster’s, 20th Century Fox and Ronseal have become the first brands to sign up for a new Channel 4 advertising…
Partners chief joins call for the return of human touch
Partners Andrews Aldridge chief executive Martin Nieri has added his voice to calls for brands to go back to basics…
Brands must put ‘personal’ back into personalisation
For decades, we’ve been using data to find out meaningful things about our customers. At its simplest level, that has…
John Lewis brings in online personalisation platform
John Lewis is aiming to give customers a better online experience by ramping up the personalisation features on its johnlewis.com…
Top ecommerce brands are ‘all data and no action’
A forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK reveals that…