Top brands sign up for C4 personalised TV ad scheme
Foster’s, 20th Century Fox and Ronseal have become the first brands to sign up for a new Channel 4 advertising…
personalisation
Partners chief joins call for the return of human touch
Partners Andrews Aldridge chief executive Martin Nieri has added his voice to calls for brands to go back to basics…
Brands must put ‘personal’ back into personalisation
For decades, we’ve been using data to find out meaningful things about our customers. At its simplest level, that has…
John Lewis brings in online personalisation platform
John Lewis is aiming to give customers a better online experience by ramping up the personalisation features on its johnlewis.com…
Top ecommerce brands are ‘all data and no action’
A forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK reveals that…
It was email marketing wot won it for Donald Trump
Anyone still wondering how rank outsider Donald Trump made it the White House to become the 45th US President is…