Personalisation no longer enough, brands must go hyper
Email marketing may continue to be the channel of choice for UK consumers for receiving offers, content, incentives, and rewards…
personalisation
Data issues ‘stifling efforts to improve personalisation’
Personalisation might be viewed as the holy grail of marketing – perfectly fitting the right time, right place, right audience…
Personalisation battered by unactionable customer data
Four-fifths of retail marketers consider personalisation key to driving both increased revenue and better customer experiences, although a quarter are…
‘Advertising’s value exchange is broken; adapt or die’
Brand owners must ditch plans to find the latest cookie workaround and rethink what it means to deliver value through…
New Look embraces new tech for multichannel CX
New Look, one of the few fashion chains to have survived the Covid pandemic, is aiming to scale its online…
TikTok claims users love ads but defy generation gap
Social media phenomenon TikTok has made the bold claim that its users are highly receptive to advertising but has warned…
Get a move on: Gen Z the most critical online shoppers
Generation Zers may have been branded workshy, selfish and greedy – as well as anxious and “purpose-driven” – but now…
Covid online boom fuels quest for better personalisation
Nearly two-thirds (65%) of online businesses are planning to increase their use of personalisation post-Covid, although the vast majority (63%)…
Programmatic ‘boosts both viewability and ad safety’
Just 24 hours after it was revealed that programmatic spend is soaring – despite privacy concerns – a new report claims…
Acxiom in deal to offer ‘hyper-personalisation at scale’
Acxiom has signed a strategic partnership with personalisation platform Boxever in a deal designed to strengthen to offer clients of…