Just 3% of brands have no plans for AI personalisation
Personalisation efforts might be patchy at best, but brands are not giving up the ghost just yet, with 97% of…
personalisation
Personalisation is still a struggle, UK marketers admit
Consumer marketers continue to struggle with personalisation, with only just over two-fifths (44%) believing their campaigns and content are effectively…
Lidl signs deal with Google and Meta for targeted ads
Lidl is aiming to provide loyalty club members with more tailored advertising after updating its permissions to begin sharing customer…
Data privacy fears ‘scupper plans for personalisation’
UK marketers are increasingly grappling with how to balance personalisation and privacy, amid fears brands simply do not have the…
AI-driven personalisation ‘is key to the future of loyalty’
Anyone in any doubt over whether to invest in AI tools for personalisation need look no further than a new…
How you can thrive in 2025…with data-driven precision
Once again, advertising is set to operate against a backdrop of uncertainty this year. Amid ongoing price pressures and global…
Big issues to tackle in 2025: What’s the future for AI?
In the second of our series of articles, in which Decision Marketing is looking back over the past 12 months…
It’s complicated: Consumers split on future of cookies
Brands must strike a balance between privacy, personalisation and control for online advertising with more than a third (38%) of…
Black Friday ‘lays foundations for true customer loyalty’
Some marketers may still view “cyber month” – typified by Black Friday and Cyber Monday – as a short-term tactic…
‘Secret sauce’ to turn shoppers into brand champions
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…