Brands miss out by ignoring nuances of midlife women
Brand marketers are being encouraged to identify women by their mindset rather than their age on the back of a…
personalisation
Stalk your customers and risk exodus, brands warned
Brand owners might think they are being smart by keeping in touch with consumers, but there is a fine line…
Social media new wave fails to knock email off top spot
Brands might be ploughing ever more budget into social media advertising but email marketing continues to be the most effective…
‘Be loved not needed, for personalisation to hit home’
Marketers seeking the seemingly elusive holy grail of personalisation have been urged to wake up to the fact that it…
Morrisons ramps up retail media with new ad plans
Morrisons Media Group is launching a raft of new media tools as it ramps up its advertising opportunities for brands…
Data collection gaps blowing holes in marketing activity
Brand owners talk a good game on personalisation, and the vast majority of marketers believe real-time experience data is critical,…
Because you’re worth it: L’Oréal unveils AI beauty tool
Beauty giant L’Oréal is launching a new AI-driven platform which it claims offers “hyper-personalised” communication with each customer based on…
Online slump is final nail in coffin for Covid ‘new normal’
Predictions that Covid would kill off the high street as online-only shopping went “gangbusters”, have finally been put to rest, with…
Oi no! Industry urged to ditch 1950s ABC1 classification
The advertising and marketing industry is being urged to finally ditch the socioeconomic grading system, still widely used to target…
Marketers urged to combat ‘data illiteracy’ at the top
Marketers are still being hampered by a lack of resources, with more than eight out of ten (81%) claiming they…