Data geeks serve up this year’s Wimbledon champion
Tennis fans might want to look away now, although those who like a flutter might wish to pay close attention as…
data analytics
Leeds Utd turns to data in bid to bring back glory years
Leeds United FC is embracing the power of analytics in its bid to return to the Premier League, after just…
Dune data strategy shines as insights fuel £4.4m boost
Shoe retailer Dune London has proved that a personalised ad strategy based on advanced data analysis and insights can add…
Blueberry Wave expands with offices in the US and Asia
Blueberry Wave has kick-started its push into international markets by setting up offices in both the US and Asia as…
Salesforce splashes $16bn on data colossus Tableau
Salesforce is splashing the cash – a cool $15.7bn (£12.4bn) to be precise – to acquire “newish kid on the…
UK retailers ‘sitting on £1.7bn data and media cash cow’
UK grocery retailers could claw in an extra £1.7bn worth of revenue by using the customer data and insights they…
Data’s coming home: FA hunts glory with Google deal
The Football Association is aiming to leave no stone unturned in its quest to turn all 28 of the England…
City predicts ‘bright future’ for Experian data business
City analysts have hailed the performance of Experian’s marketing data operation after the firm reported a revenue of $4.8bn for…
Hastings Direct extends data solutions deal with Equifax
Hastings Direct has strengthened its relationship with Equifax by signing a multi-year deal which will see the data giant provide…
Data-driven decisions are better than a hunch, right?
On Saturday evening, with two other statisticians and my wife, I played a great new board game. Don’t worry, there…