Blueberry Wave has kick-started its push into international markets by setting up offices in both the US and Asia as part of chief executive Nick Dixon’s ambitious expansion strategy for the omnichannel data business.
The move, which has seen the company open up hubs in San Francisco and Hong Kong, follows the deal with marketing execution giant HH Global, which acquired a majority stake in Blueberry Wave’s parent firm Veriteva in February, for an undisclosed sum.
The partnership allows HH Global to tap into Blueberry Wave’s expertise while giving the data and analytics specialist access to HH Global’s creative execution, print procurement and tech capabilities. It will also fund Dixon’s plans for a number of acquisitions in the market.
Dixon said: “The market is demanding improved customer experience, both online and offline. Blueberry Wave is answering that challenge by providing intelligent content creation, underpinned by insight and technology. Our new partnership with HH Global, with its huge expertise in offline channels and content delivery, puts us in a market leading position.
“We already work with a number of clients on an international basis and now feels like exactly the right time to formally expand our offer.”
In November, Blueberry Wave launched its omnichannel customer engagement hub – Omnifuse – which it claims unites the key elements of best of breed software to deliver online and offline data in realtime. Omnifuse played a major part in the company landing new business from both Carpetright and Anglian Home improvements.
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