Data specialist Blueberry Wave is putting its money where its mouth is to tackle direct mail’s contribution to the plastic waste mountain by signing a sponsorship deal with a charitable adventure designed to raise funds for young people and marine conservation around the British coastline.
Kite Britain is the brainchild of UK adventurer Stew Edge and Morgan Stanley analyst turned kitesurf and sailing instructor Islay Symonette, who aim to be the first people ever to kite-surf around the 11,073-mile British coastline. Edge has already sailed across the Atlantic twice, climbed Mount Everest and crossed Antartica via the South Pole by ski and kite.
The initiative is aiming to raise £100,000 for two charities: Armada Trust runs kite-surfing and SUP events for youth and rescue charities, while the Marine Conservation Society, whose president is Prince Charles, works to drive political, cultural and social change for healthy seas and coasts that support marine life, sustainable livelihoods and enjoyment for all.
Kite Britain will not receive any financial benefit for the challenge, all sponsorship money will go to the charities.
Blueberry Wave director Nick Dixon said: “Stew and Islay are doing this adventure to raise yet more awareness of The Plastic Tide. We hope that as many people as possible can give a little something to this cause to help protect our environment.”
Last week, the DMA admitted that the issue of plastic waste is not even on its agenda, conceding it is too busy helping companies comply with GDPR and the looming ePrivacy Regulation to get involved.
But with the BBC’s Blue Plant II exposé sparking concerns over plastic waste, the direct mail industry could face further scrutiny. The sector is a major user of plastic, from polywrapping and plastic postcards to laminated mailshots and coated papers, meaning it could easily become a target for public ire and Government action.
For more information visit the Kite Britain website>
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