Email marketing continues to click with UK consumers
The swathe of new data-driven marketing channels – from digital outdoor and addressable TV to video and podcasts – might…
DMA
Marketers urged to have their say on draft DM Code
Brand owners, charities, public authorities, data firms, tech giants and anyone else who uses data-driven marketing techniques – in other…
DMA members face greater scrutiny over ad complaints
The DMA’s 1,000-strong membership of brand owners, agencies, data firms and tech giants could find themselves under the cosh of…
Colin Lloyd hangs up his hat after 20 years at the TPS
Industry grandee Colin Lloyd – the one-time president of the DMA – is standing down as chair of the Telephone…
Deadline extended for entries to Rosemary Smith Award
The Data Protection Network has extended the deadline for entries for the DPN Rosemary Smith Award for Responsible Marketing, which…
We must do more to attract and retain staff, say chiefs
Senior marketing professionals believe the industry is not doing enough to attract the right talent yet most admit that their…
Elvis crowned the king of the DMAs for Creme Egg Hunt
Elvis walked off with the top prize at last night’s DMA Awards, netting the agency’s first ever grand prix at…
GDPR’s working but we’ll need more, say marketers
GDPR is no longer seen as the big bad wolf of the marketing world, in fact most brands now believe…
IDM revamps its courses to offer GDPR training online
The Institute of Data & Marketing (IDM) is overhauling its online courses as part of a strategy to help marketers…
We haven’t had enough GDPR training, marketers insist
A fifth of marketers claim they have not received enough training on GDPR, with the same number bemoaning the fact…