UK marketing exports close to £8bn as Brits fly high
The UK advertising and marketing industry might be bracing itself for a coronavirus-induced cold snap but it does so in…
DMA
UK trade bodies join forces to fly the flag for Team GB
The UK’s advertising and marketing industry bodies have joined forces with the Government for a major initiative designed to boost…
Rogues go free as nuisance call crackdown is sidelined
The scourge of so-called nuisance calls is still alive and kicking, with an analysis of complaints made to the Information…
ICO code will set industry back 20 years, DMA claims
The new statutory Direct Marketing Code of Practice will hand increased power to the online giants, create more consumer confusion,…
Brands urged to ‘do the right thing’ over data privacy
Brand owners must stop viewing consumer privacy as a compliance issue and start promoting responsible marketing as a driver for…
IDM targets Asia as quest for global operation continues
The Institute of Data & Marketing (IDM) is ramping up its plans for global domination by launching a new partnership…
DPN reveals three finalists for Rosemary Smith Award
The Data Protection Network has shortlisted three teams for the inaugural DPN Rosemary Smith Award for Responsible Marketing, named in…
Email marketing continues to click with UK consumers
The swathe of new data-driven marketing channels – from digital outdoor and addressable TV to video and podcasts – might…
Marketers urged to have their say on draft DM Code
Brand owners, charities, public authorities, data firms, tech giants and anyone else who uses data-driven marketing techniques – in other…
DMA members face greater scrutiny over ad complaints
The DMA’s 1,000-strong membership of brand owners, agencies, data firms and tech giants could find themselves under the cosh of…