Mark Runacus awarded MBE for services to industry
Further evidence that direct marketing has shaken off its crown as public enemy number one has emerged following news that…
DMA
Spooner on…the harrowing demise of direct marketing
“Bangtails! BANGTAILS! The Johnson Box! THE JOHNSON BOX!!! Self-mailers! Call-to-action! CTA! CTA! Coupon! Coupon! Coupon! It’s the ******* cash-register! Make…
DMA kills off direct marketing but IDM survives rebrand
It’s official, direct marketing is now dead and buried – in the eyes of the industry’s trade body at least…
Scots urged to tackle ethics in drive for data supremacy
The Scottish government, businesses, and academia must start to ask the difficult questions – such as how to use data to create…
Brands failing to tap into consumers’ love of direct mail
Marketers are potentially missing out on building closer customer relationships – and boosting revenues – by failing to embrace the…
Industry chiefs lead the tributes to Rosemary Smith
Senior figures, friends and colleagues from the data and direct marketing industry have paid tribute to former DMA chair, Opt-4…
Rosemary Smith, DM industry champion, passes away
Rosemary Smith, one of the most influential figures in the data and marketing industry and a recognised authority on data…
Email proves less is more as open rates and ROI rocket
The barrage of repermissioning emails in the run-up to GDPR might not have been legally necessary but it seems they…
‘GDPR experts’ in the dock over dubious legal advice
Legal firms and self-styled “GDPR experts” are being warned they could face compensation claims if they are found to have…
ICO reopens tender to run £5m contract for the TPS
The tender to run the Telephone Preference Service – worth £5m over five years – has been rebooted 18 months…