Printing giant launches ‘green’ alternative to polywrap
Brand owners are being offered a new translucent paper-based wrapping solution – that can be used in direct mail campaigns…
DMA
Contact centres ‘living in fear’ over Ofcom crackdown
Ofcom’s new rules on abandoned and silent calls – which have enforced a zero tolerance approach to the issue –…
DMA opens twin offensive against ePrivacy overhaul
The DMA is aiming to exploit new delays to the looming ePrivacy Regulation by launching a two-pronged attack against the…
Consumers shun longer contracts despite cost savings
Post-GDPR research reveals that consumers are demanding greater flexibility and control over what they are signing up to, with nearly…
DMA bigs up awards as Royal Mail signs to be top dog
The DMA is attempting to rally the troops for the launch of the 2018 DMA Awards call for entries by…
Email survives GDPR noise to remain top of the pops
The barrage of repermissioning emails from brands eager to keep their customers onboard might have had the press gnashing their…
DM bashing press bashed by decline of direct marketing
The Daily Mail and Daily Telegraph will be spitting feathers over direct marketing again this week after it has been…
Direct mailing firm blames Blue Planet II for collapse
A direct mail specialist print firm – which has been trading since 1978 – has blamed the fall-out from the…
Marketing bodies back Brexit plans but demand clarity
The marketing industry has backed the Government’s stance on data protection post-Brexit – included in long-awaited White Paper “masterplan” to…
Door-drops prove mettle as sector predicts GDPR boom
The door-drop industry fought off the widescale disruption to schedules caused by last year’s snap General Election – as well…