DMA: Too many industry metrics just don’t add up
The data-driven marketing industry – like nearly every other advertising sector – is still grappling with metrics, with over two-fifths…
DMA
Charities and utilities shine despite dip in email opens
Charities and utilities have emerged as the top performing sectors in a new email marketing study, with both seeing increased…
The Ark nets DMA accreditation in new audit process
Oxfordshire-based data specialist The Ark has become one of the first businesses to secure the DMA’s updated accreditation after passing…
DMA hails EU data pact but Govt could yet scupper deal
The DMA has expressed relief that Brussels has finally sanctioned the data adequacy agreement – which will maintain the free…
Census shows industry at worst but it vows to change
The challenge the advertising and marketing industry faces in overcoming deep-rooted male dominance has been confirmed in the sector’s first…
Email marketing gets Covid fillip but data fears grow
The Covid pandemic has fuelled a major rise in email marketing, with brands seemingly diverting spend from other disciplines during…
The only way is ethics: Brands urged to sign data pledge
Brand owners are being urged to sign up to a raft of new “aspirational commitments” for their data-driven marketing strategies…
Email hits the big 5-0 but relevance is still a big issue
Some 50 years since email was invented by MIT graduate Ray Tomlinson it remains the channel of choice for most…
DMA calls on Scots politicians to back data manifesto
DMA Scotland is calling on candidates in next month’s Scottish Parliament elections to demonstrate their support for the industry body’s…
Industry sees a chink of light at the end of Covid tunnel
Just over a year since the UK was plunged into its first Covid-19 lockdown, the data-driven marketing industry is finally…