IAB UK: Govt must act so digital sector can top £242bn
The burgeoning market for AI and emerging technologies could trigger a near 40% boost in the value of the digital…
DMA
Human league: Word of mouth beats AI for brand loyalty
AI-driven search might be dominating the marketing playbook but consumers who discover new brands, products and services through word-of-mouth recommendations…
DMA: ‘UK must enforce GDPR before drawing up AI Bill’
Industry body the DMA calling for the Government to rethink its plans for a new AI Bill and a single…
DMA urges Govt to work with industry to drive AI boom
The DMA is urging Andy Burnham’s new-look Government to work closely with UK industry to develop a strong framework for…
Combemale calls it a day after 24 years with the DMA
DMA director of policy and public affairs Chris Combemale, who served as chief executive from 2009 to 2024, is to…
Traditional channels beat digital as ‘Super Touchpoints’
The marketing industry is facing a “quality crisis” as brands over-invest in digital platforms while ignoring traditional channels that offer…
Guidance ‘black hole’ sparks charity soft opt-in warning
Charity marketers have been warned to take a “softly, softly” approach to the new data protection rules which came into…
Decision Marketing at 15: Who’s the boss of the DMAs?
Few would doubt that the DMA Awards, which in various guises can trace their roots back nearly 50 years, are…
House 337 nets first ever DMA grand prix for ECB blitz
House 337 has scooped its first ever DMA grand prix, picking up the top gong at last night’s ceremony for…
Ogilvy in pole position as DMA reveals awards finalists
DMA Awards grand prix holder Ogilvy UK has once again emerged as the agency to beat at this year’s event,…