Ex-Sainsbury’s chief to bring retail nous to Test & Trace
The NHS Test & Trace programme, which has at times appeared more like a Laurel and Hardy film than the…
DMA
DMA warns contact tracing app will flop without trust
Widespread take-up of the NHS’ much-delayed Covid-19 contact tracing app, which uses an Apple and Google-developed system to keep a…
Industry backs Covid plan and calls for targeted action
The advertising and marketing industry has backed new Government measures to help businesses through the continuing dark days of Covid-19,…
Statutory DM Code joins ICO’s mushrooming ‘to-do’ list
Marketers bracing themselves for the imminent launch of the new statutory UK Direct Marketing Code of Practice can rest easy…
DMA calls for extra help as Covid wipe-out fears grow
The DMA has added its voice to calls for a fresh package of support for the advertising and marketing industry…
Industry goes green but where are DMA, IPM and IAB?
The advertising and marketing industry is launching a new environmental initiative, dubbed AdGreen, which is designed to unite the sector…
Industry relief as Brits scotch Covid data sharing fears
The data-driven marketing industry can rest easy that the Government’s shambolic handling of the test and trace programme has not…
‘Business as usual’ at two-thirds of firms but axe looms
More than two-thirds (68%) of data and marketing professionals say their companies have turned a corner from the dark days…
Door-drop spend increases despite decline in volumes
Spending on door-drop campaigns has held firm in the face of political uncertainty and a further fall in volumes, signalling…
DMA recoils at plan to hand out Covid data to councils
The marketing industry has balked at Government plans to give local authorities increased access to public data, urging ministers to…