DMA calls on Scots politicians to back data manifesto
DMA Scotland is calling on candidates in next month’s Scottish Parliament elections to demonstrate their support for the industry body’s…
DMA
Industry sees a chink of light at the end of Covid tunnel
Just over a year since the UK was plunged into its first Covid-19 lockdown, the data-driven marketing industry is finally…
Revealed: Factors which get Brits to open your emails
Brand recall is more important for email marketing open rates than the subject line’s content but only just, with both…
DMA opens databank to tackle campaign measurement
The DMA is aiming to combat one of the marketing industry’s biggest conundrums – and one that has vexed generations…
Industry chiefs urge everyone to complete All in Census
UK advertising and marketing industry bosses are calling on everyone who works in the sector – whether client, agency or…
Top clients and agencies join industry climate campaign
Many of the biggest names in advertising and marketing – including Dentsu, Facebook, Google, Havas, Omnicom Media Group, Publicis Groupe,…
DMA woos young guns with student membership plan
DMA Talent, the trade body’s division which champions the young, is stepping up its efforts to get the youth of…
Don’t lose sleep over EU ePrivacy, DMA tells UK firms
The DMA has dismissed the re-emergence of the EU ePrivacy Regulation, following 18 months in the Brussels’ wilderness, claiming existing…
TPS is working but we need more complaints, says DMA
The head of the Telephone Preference Service has refuted suggestions that the scheme is failing to block millions of so-called…
Boardroom indifference holds back apprentice take-up
Marketing industry apprenticeships are facing an uphill struggle to get off the ground because company directors are simply not engaged…