Email rebounds but charities face challenging times
The industry’s Covid recovery is continuing with a new study revealing that all key metrics for email marketing improved year-on-year…
The industry’s Covid recovery is continuing with a new study revealing that all key metrics for email marketing improved year-on-year…
The DMA is launching a campaign in an effort to address industry-wide skills and talent shortages and fuel future growth…
The DMA has backed the UK’s plans for data protection reform – revealed this morning – including bigger fines for…
Annual door drop spend and volumes have both bounced back from the pandemic, with younger consumers now interacting with door…
Brands big and small have propelled mail volumes to their highest level since 2020, signalling a rise in post-Covid advertiser confidence in…
Charity marketers are being urged to redouble their efforts to ensure they are embracing the most effective channels to reach…
Marketing campaigns that include email are far more effective than those without, according to a new study which reveals brands…
TikTok has managed to swerve a potentially damaging High Court data protection class action after former children’s commissioner for England…
The DMA is demanding the urgent publication of the Government’s planned reforms of data protection laws, claiming the data-driven marketing…
All the evidence might point to marketing spend not only bouncing back from Covid but hitting record levels, yet it…