Traditional channels beat digital as ‘Super Touchpoints’
The marketing industry is facing a “quality crisis” as brands over-invest in digital platforms while ignoring traditional channels that offer…
DMA
Guidance ‘black hole’ sparks charity soft opt-in warning
Charity marketers have been warned to take a “softly, softly” approach to the new data protection rules which came into…
Decision Marketing at 15: Who’s the boss of the DMAs?
Few would doubt that the DMA Awards, which in various guises can trace their roots back nearly 50 years, are…
House 337 nets first ever DMA grand prix for ECB blitz
House 337 has scooped its first ever DMA grand prix, picking up the top gong at last night’s ceremony for…
Ogilvy in pole position as DMA reveals awards finalists
DMA Awards grand prix holder Ogilvy UK has once again emerged as the agency to beat at this year’s event,…
Data Act jitters build as firms face race to get in shape
The Data (Use & Access) Act 2025 might already be on the Statute Book but the Law Society of England…
DMA claims Data Act victory as privacy groups seethe
Industry trade body the DMA is giving itself a big slap on the back following the UK data reforms officially…
Ogilvy scoops top DMA prize for polemic ‘Maaate’ blitz
Ogilvy UK has scooped this year’s DMA grand prix – its second in three years after regularly dominating the shortlist…
Lords set to debate Data Bill charity soft opt-in U-turn
The Government’s data reforms are progressing through Parliament, and have already entered the so-called committee stage, with members of the…
Aldighieri takes top DMA role as Combemale steps aside
DMA chief executive Chris Combemale is to step down after 15 years at the helm, triggering the promotion of managing…