Industry goes green but where are DMA, IPM and IAB?
The advertising and marketing industry is launching a new environmental initiative, dubbed AdGreen, which is designed to unite the sector…
DMA
Industry relief as Brits scotch Covid data sharing fears
The data-driven marketing industry can rest easy that the Government’s shambolic handling of the test and trace programme has not…
‘Business as usual’ at two-thirds of firms but axe looms
More than two-thirds (68%) of data and marketing professionals say their companies have turned a corner from the dark days…
Door-drop spend increases despite decline in volumes
Spending on door-drop campaigns has held firm in the face of political uncertainty and a further fall in volumes, signalling…
DMA recoils at plan to hand out Covid data to councils
The marketing industry has balked at Government plans to give local authorities increased access to public data, urging ministers to…
Fears rise over backlash from ‘track and trace’ fiasco
Marketing businesses are growing increasingly critical of the Government’s handling of the coronavirus pandemic, amid heightened concerns that its botched…
OneTrust mass sackings spark wrongful dismissal claim
US privacy giant OneTrust, which recently signed a major deal to be the DMA’s “responsible marketing partner”, has become embroiled…
DMA rounds up industry gurus: Your country needs you
The DMA is calling on member organisations and individuals to sign up to the Recovery Advice for Business scheme, which…
Industry ‘Team GB’ goes virtual for global exports push
The UK advertising and marketing export initiative – backed by the DMA, the IPA and the Advertising Association – is…
Industry fears ‘track and trace’ hit but green shoots rise
Data and marketing professionals are growing increasingly concerned over the negative impact the UK Government’s “test, track and trace” programme…