AIS heads DMA Awards shortlist
Archibald Ingall Stretton tops the agency nominations for next month’s 2010 DMA Awards, being shortlisted for a total of 12…
DMA
Email marketing ‘worth £336m’
The UK market for email marketing platforms and services is now worth £336m, according to a new report, which claims…
Industry outrage at bulk mail hike
Royal Mail plans to hike bulk mail prices have been branded “outrageous” by the DM industry, after Postcomm paved the…
Reasons to be cheerful, part 1, 2 and 3
“Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as…
Not much joy of sex…
So, at last there’s a home for direct, data, blah, blah, yawn… whatever. More importantly, at last there’s a home…