Decision Marketing hails victory in rogue call battle
The Telephone Preference Service (TPS) has dropped the need for consumers to name the company behind nuisance or rogue marketing…
DMA
MPs raise fresh fears of pensions mis-selling scams
An influential Parliamentary committee has reinforced fears that rogue marketers could turn the reform of the pensions market into yet…
Email marketers face big screen test
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more…
Trade bodies sign up to DataSeal
DM information security scheme DataSeal has been expanded beyond the DMA membership to members of the IPA, ISBA and IPM…
DMA suspends ‘triple whammy’ firm
The DMA has suspended member company Phruit after a triple whammy of DMA code breaches, following hundreds of complaints about…
‘Outrageous’ post hikes approved
Regulator Postcomm has approved Royal Mail price increases on bulk mail – branded outrageous by direct marketing industry bosses –…
David Reed quits Data Strategy
Data Strategy editor David Reed has quit the title, just six months after the standalone magazine was folded into Centaur…
Industry battles VAT bombshell
The marketing and print industries have called on HM Revenue & Customs to clarify its position on charging VAT on…
Guess who’s coming to dinner?
For an industry which some claim has virtually no public profile – other than being Public Enemy Number One –…
Public love mailings, report claims
Nearly 80 per cent of consumers want to continue to receive direct mail, according to a new study, which busts…