The move is likely to raise speculation about the future of the brand, which was launched as a sister title to Precision Marketing in 2005. It currently runs the Data Strategy Awards, and although its Data Summit has been rebranded under Marketing Week, Reed has played a key role in the title since launch.
He was contributing editor in 2005 and took on the editorship in 2008. When the magazine became a monthly supplement to Marketing Week in September 2010 he continued as section editor.
Reed has launched The Data Governance Forum www.datagovernor.co.uk, which is a membership organisation for commercial and not-for-profit organisations that are introducing data governance structures and need support, information, networking and representation.
The Forum has already signed a deal with the Information Commissioner’s Office and will be running a series of workshops during 2011 at which members will have the opportunity to engage directly with the ICO.
Reed started his marketing journalism career at Haymarket’s Campaign, where he was special reports editor, leaving to become editor of Direct Response, at the time owned by Paul Rowney.
He has worked for Centaur since 1992, having been contributing editor on Precision Marketing until its closure in February 2009. Reed is the only journalist ever to be inducted on the DMA Roll of Honour.
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