AIS grabs DMA grand prix for O2
Archibald Ingall Stretton bagged the grand prix at last night’s DMA Awards, for its campaign to bring England’s rugby matches…
DMA
Greener charities ‘get more funds’
The vast majority of consumers urge charities to be more environmentally friendly in their marketing activity, according to a study,…
TNT secures top green standard
TNT Post is the first direct mail supplier to be awarded the highest BSI environmental standard for the DM industry,…
Logie: ‘Protect commercial freedom’
New DMA chairman Scott Logie has called on the trade body to take a leading role in preserving direct marketing’s…
Corporate TPS battle lines drawn
The DMA (UK) is urging members to back its call for a review of the Corporate Telephone Preference Service (CTPS),…
Wording tweaks can slash opt-outs
Opt-out rates can be slashed by up to 17 per cent just by making small tweaks in way the question…
AIS heads DMA Awards shortlist
Archibald Ingall Stretton tops the agency nominations for next month’s 2010 DMA Awards, being shortlisted for a total of 12…
Email marketing ‘worth £336m’
The UK market for email marketing platforms and services is now worth £336m, according to a new report, which claims…
Industry outrage at bulk mail hike
Royal Mail plans to hike bulk mail prices have been branded “outrageous” by the DM industry, after Postcomm paved the…
Reasons to be cheerful, part 1, 2 and 3
“Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as…