Baber Smith has appointed Proximity London director of client services and managing partner Emma Rush as managing director, following the departure of Sam Jordan.
Rush will join in March and will be responsible for leading the team at Baber Smith and working with founder and creative director Simon Smith, to meet the agency’s ambitious growth plans.
During her 14 years at Proximity London, Rush has been instrumental in growing the agency, supporting a number of high profile account wins including Royal Mail.
In addition to her role as director of client services, Rush also ran the Royal Mail, TV Licensing and RNLI accounts, all of which picked up numerous industry awards under her leadership, including ECHOs, Caples, DMA and IPA Effectiveness awards.
Other accounts Rush worked on while at Proximity include Yellow Pages, Eurostar, Alliance & Leicester, BT, Dove and Birds Eye Fingers.
Established in 1995, Baber Smith works across a number of disciplines including branding, advertising, direct marketing and digital marketing. Its clients include American Express, Dixons Retail Group, Mama Mio, Brent Cross Shopping Centre and Brook.
Simon Smith said: “Emma has great credentials and brings with her some outstanding experience across multiple channels and sectors. During her time at Proximity London she’s demonstrated that she can drive growth and inspire teams to deliver award winning work. Emma’s arrival marks an exciting new chapter for the agency and it’s testament to our ambition and passion that we can attract someone of her calibre from such a successful and reputable rival. I’m sure that both our clients and staff will benefit from her experience, ideas and fresh approach to tackling marketing challenges.”
Rush added: “Baber Smith is a great agency. It’s nimble, reactive to client demands, has a fantastic client list and a great team of ambitious, talented and entrepreneurial people who I’m looking forward to working with. I want to build on the foundations that have already been laid and help it to be recognised as a successful, independent agency creating award winning work.”
