Royal Mail urged to do more to counter direct mail fall
Royal Mail’s warning that GDPR nervousness could lead to a decline in direct mail has proved all too accurate after…
Royal Mail
How direct mail can cut through the digital deluge
When email first became a widespread communication tool, its immediacy and targetability convinced many industry experts that it would become…
Charity sector urged to relearn the craft of direct mail
Oxfam’s deputy director of fundraising Nick Pride has bigged up the role direct mail can play in charity marketing and…
Proximity London leads the field at 2018 DMA Awards
Proximity London has emerged as the agency to beat at this year’s DMA Awards, leading the field on 20 nominations…
MarketReach chief nets top Post Office marketing role
The Post Office has recruited Royal Mail MarketReach marketing director Emma Springham to the new role of chief marketing and…
Royal Mail hit with £50m fine for ‘strangling’ Whistl
Royal Mail has been rocked by a £50m fine – wiping out nearly a quarter of last year’s £212m pre-tax…
DMA bigs up awards as Royal Mail signs to be top dog
The DMA is attempting to rally the troops for the launch of the 2018 DMA Awards call for entries by…
Royal Mail tests new GDPR swerving direct mail scheme
Royal Mail has launched trials of a new direct mail scheme, which enables brand owners to tap into established targeting…
Industry mounts fightback over GDPR direct mail jitters
Senior figures in the marketing industry are urging clients to wake up to the power of direct mail following Royal…
‘Jittery’ Royal Mail warns GDPR may hit direct mailings
Royal Mail has raised more than a few eyebrows in the direct marketing industry by warning that GDPR could lead…