Tech-style launch campaign to push power of door drops
Royal Mail’s Marketreach division is aiming to boost take up of the humble door drop by reframing the channel as…
Royal Mail
Royal Mail vows to invest £500m to improve services
Royal Mail has committed to invest over £500m in its operation to improve postal deliveries, claiming it will result in…
Can direct mail still thrive under endless price rises?
Royal Mail’s recent price hikes might not have exactly come out of the blue; after all, there have been multiple…
Royal Mail fall out continues as reputation plummets
Royal Mail’s delivery crisis is biting hard, with the one-time national treasure and iconic British institution now ranked among the…
Direct mail industry needs decisive not divisive action
The UK’s postal landscape is facing renewed turbulence. Royal Mail, already under scrutiny for missed delivery targets, has entered what…
Royal Mail crisis triggers fears of direct mail backlash
The Royal Mail delivery crisis, which has led to accusations that parcels are being prioritised over letters, has sparked fears…
Royal Mail under fire for ‘putting parcels before mail’
Royal Mail is under increasing pressure to prove that letters, including critically timed direct mail, are being left back at…
Sacked postie’s start-up takes on Royal Mail and Whistl
A former Royal Mail postman, who was dismissed for misdelivery of mail, claims to have revolutionised the door-to-door mailshot market,…
TMW set to bag Royal Mail ad account after shoot-out
Royal Mail is reportedly set to appoint TMW to handle its creative account following a competitive pitch, beating off Iris and Dentsu…
Decision Marketing at 15: Direct mail the great survivor
Back in 2010, many were predicting that the humble mailshot would soon be “swimming with the fishes”, with digital’s promise…