Royal Mail expands DIY direct mail to digital marketing
Royal Mail is aiming to increase take-up of direct mail by digital marketers by integrating its DIY mailing scheme, MailshotMaker,…
Royal Mail
Consumers find direct mail more relevant since GDPR
Predictions that the direct mail market would benefit from GDPR have yet to come to fruition but consumers at least…
Harman exits Royal Mail following top-level shake-up
Royal Mail Group managing director of media Jonathan Harman has left the postal giant by mutual consent as part of…
Royal Mail urged to do more to counter direct mail fall
Royal Mail’s warning that GDPR nervousness could lead to a decline in direct mail has proved all too accurate after…
How direct mail can cut through the digital deluge
When email first became a widespread communication tool, its immediacy and targetability convinced many industry experts that it would become…
Charity sector urged to relearn the craft of direct mail
Oxfam’s deputy director of fundraising Nick Pride has bigged up the role direct mail can play in charity marketing and…
Proximity London leads the field at 2018 DMA Awards
Proximity London has emerged as the agency to beat at this year’s DMA Awards, leading the field on 20 nominations…
MarketReach chief nets top Post Office marketing role
The Post Office has recruited Royal Mail MarketReach marketing director Emma Springham to the new role of chief marketing and…
Royal Mail hit with £50m fine for ‘strangling’ Whistl
Royal Mail has been rocked by a £50m fine – wiping out nearly a quarter of last year’s £212m pre-tax…
DMA bigs up awards as Royal Mail signs to be top dog
The DMA is attempting to rally the troops for the launch of the 2018 DMA Awards call for entries by…