TMW set to bag Royal Mail ad account after shoot-out
Royal Mail is reportedly set to appoint TMW to handle its creative account following a competitive pitch, beating off Iris and Dentsu…
Royal Mail
Decision Marketing at 15: Direct mail the great survivor
Back in 2010, many were predicting that the humble mailshot would soon be “swimming with the fishes”, with digital’s promise…
Three agencies to battle it out for Royal Mail account
Royal Mail has drawn up a three-strong shortlist for its creative account, with Iris, TMW, and Dentsu Creative set to…
Royal Mail seeks new agency as AMV declines to repitch
Royal Mail is hunting a new creative agency following a statutory review of its advertising account that has seen AMV…
Direct mail ‘more trusted than TV, OOH, press or email’
Direct mail and door drops have emerged as the strongest communication channels when it comes to building – and even…
Royal Mail shows love to SMEs with ad-funded TV debut
Royal Mail is aiming to show how it supports small businesses across the UK and gives founders and creators more…
Royal Mail snubs posties for celeb-driven parcel TV blitz
Royal Mail has sacked the humble postie in favour of a gaggle of celebs for what it claims is its…
Ritson joins ‘gurus’ to promote the joys of direct mail
Royal Mail Marketreach is ratcheting up its Totally Mailed It campaign, drafting in no lesser luminary than marketing “guru” Mark…
Royal Mail woos small online firms with influencer blitz
Royal Mail is turning to online influencers to boost its social media presence and drive behavioural change among small ecommerce…
Royal Mail to build parcel locker network at Sainsbury’s
Royal Mail is ramping up its attack on InPost and Amazon by signing a major deal with Sainsbury’s to instal…