Royal Mail crisis triggers fears of direct mail backlash
The Royal Mail delivery crisis, which has led to accusations that parcels are being prioritised over letters, has sparked fears…
Royal Mail
Royal Mail under fire for ‘putting parcels before mail’
Royal Mail is under increasing pressure to prove that letters, including critically timed direct mail, are being left back at…
Sacked postie’s start-up takes on Royal Mail and Whistl
A former Royal Mail postman, who was dismissed for misdelivery of mail, claims to have revolutionised the door-to-door mailshot market,…
TMW set to bag Royal Mail ad account after shoot-out
Royal Mail is reportedly set to appoint TMW to handle its creative account following a competitive pitch, beating off Iris and Dentsu…
Decision Marketing at 15: Direct mail the great survivor
Back in 2010, many were predicting that the humble mailshot would soon be “swimming with the fishes”, with digital’s promise…
Three agencies to battle it out for Royal Mail account
Royal Mail has drawn up a three-strong shortlist for its creative account, with Iris, TMW, and Dentsu Creative set to…
Royal Mail seeks new agency as AMV declines to repitch
Royal Mail is hunting a new creative agency following a statutory review of its advertising account that has seen AMV…
Direct mail ‘more trusted than TV, OOH, press or email’
Direct mail and door drops have emerged as the strongest communication channels when it comes to building – and even…
Royal Mail shows love to SMEs with ad-funded TV debut
Royal Mail is aiming to show how it supports small businesses across the UK and gives founders and creators more…
Royal Mail snubs posties for celeb-driven parcel TV blitz
Royal Mail has sacked the humble postie in favour of a gaggle of celebs for what it claims is its…