Medialab scoops brief to keep RNLI fundraising afloat
The RNLI has handed is data-driven marketing account to Medialab, with a brief to create a new data and insight…
RNLI
RNLI scraps Xmas appeal for ‘perfect storm’ DM blitz
The RNLI has ditched its traditional Christmas appeal to launch a major direct marketing fundraising campaign – which will see…
RNLI axes opt-in as ‘perfect storm’ batters fundraising
Lifeboat charity RNLI is ditching its belt and braces approach to gaining consent for marketing by scrapping its opt-in only…
Lack of GDPR guidance fuels fears over bombardment
A toxic mix of inertia and perceived inaction on the part of the Information Commissioner’s Office threatens to trigger a…
ICO rebuffs GDPR guidance failings despite RNLI rethink
The Information Commissioner’s Office has dismissed claims that it has been too slow in issuing guidance for the EU General…
Cancer Research UK aims to be GDPR compliant by July
Cancer Research UK is aiming to steal a march on its rival charities – and brand owners alike – by…
Burn grabs place on RNLI roster following review
Brand response agency Burn, the agency which recently expanded its digital offering through the acquisition of Future Building, has landed…
RNLI faces £300,000 hit as door to door is scrapped
Just days after seven leading chairites were chastised for allowing their door-to-door fundraising agency to ride roughshod over donors, RNLI…
RNLI opt-in goes down a storm as response trebles
Anyone still harbouring doubts about the wisdom of embracing an opt-in marketing regime need look no further than the RNLI’s…
Opt-in switch to rip £36m hole in RNLI’s finances
The RNLI has revealed the high cost it will shoulder to become the first major UK charity to adopt an…