Chippy tea: Adam & Eve lands IPA top prize for McCain
Adam & Eve DDB has scooped one of the industry’s top awards, landing the IPA Effectiveness Awards grand prix for…
IPA Effectiveness awards
VCCP lands IPA Effectiveness grand prix for Cadbury
VCCP has scooped one of the advertising industry’s top accolades, landing the IPA Effectiveness Awards grand prix for rebuilding Cadbury’s brand and…
Study finally reveals the most potent off and online mix
Marketers may be seemingly ploughing their budgets online as if it is going out of fashion but the most powerful…
Industry unites to benchmark marketing effectiveness
Industry bodies the IPA and ISBA are collaborating on a new programme designed to benchmark the effectiveness of agencies and…
Industry defends role in Govt ads
The Advertising Association has launched a robust defence of the marketing and advertising industry’s contribution to Government communications, in response…
Baber Smith hires Proximity chief
Baber Smith has appointed Proximity London director of client services and managing partner Emma Rush as managing director, following the…