TNT Post is the first direct mail supplier to be awarded the highest BSI environmental standard for the DM industry, meaning its clients can now demonstrate the green credentials of all their campaigns.
Developed with the DMA, PAS 2020 Level 3 is the first independently-certified environmental standard for the industry. The move follows last year’s pledge that the two organisations would work together to promote environmental best practice. TNT handles 1 billion direct mail items a year.
Chris Combemale, executive director of DMA, commented: “Adopting environmental best practice is commercial best practice; as well as increasing production and delivery efficiencies, businesses modifying their operations today will fare better than businesses that don’t as new environmental legislation starts to come into effect. I congratulate TNT Post on becoming the first direct mail supplier to achieve the highest level of PAS 2020 certification.”
TNT Post’s already offers a range of environmental services, including greenPost and CarbonNeutral, which was developed with The CarbonNeutral Company and Edinburgh Centre for Carbon Management.
Victoria Barron, product marketing manager, British Standards Institution (BSI), said: “PAS 2020 is the first standard that defines what environmental management best practice looks like for direct marketers, and direct mailers within this market. Certification to the standard demonstrates a real commitment to reducing the environmental impact of direct marketing and proves that organisations are following best environmental practice without falling into the ‘green wash’ trap – TNT Post is leading the way and we encourage the rest of the industry to follow suit.”
Nick Wells, chief executive of TNT Post, added: “We recognise the need for a responsible mail market – socially, environmentally and economically. For us, achieving PAS 2020 certification is central to this responsibility; a responsibility that goes beyond our clients and our customers.”
