Opt-4 shuts after 15 years as coronavirus takes its toll
Opt-4, the pioneering data protection compliance consultancy launched by industry stalwarts Jenny Moseley and Rosemary Smith, has closed its doors…
direct marketing
The real solution to the ICO’s Direct Marketing Code
Since the introduction of GDPR, many firms have begun to fear the knock-on effects of tighter privacy controls on customer…
Sales teams ‘crying out for better marketing support’
UK technology businesses are potentially losing out on millions of pounds in revenue because their marketing teams are clueless about…
Mail blames the ICO for blocking coronavirus warnings
Information Commissioner Elizabeth Denham’s alleged love affair with the Daily Mail Group appears to have ended abruptly after the newspaper…
ICO code will set industry back 20 years, DMA claims
The new statutory Direct Marketing Code of Practice will hand increased power to the online giants, create more consumer confusion,…
Marketers urged to have their say on draft DM Code
Brand owners, charities, public authorities, data firms, tech giants and anyone else who uses data-driven marketing techniques – in other…
HSBC hauls in direct and digital shops for roster review
HSBC is running the slide-rule over its direct and digital agency roster as part of a statutory review which the…
That’s the way to do it: Volvo takes direct route to recall
Volvo is showing Whirlpool how data-savvy companies deal with product recall issues by launching a major direct mail campaign in…
Whirlpool ‘shuns gone-away data files for product recall’
White goods manufacturer Whirlpool has resorted to launching a major ad campaign to flag up the recall of around 500,000…
Bellwether gloom: Reasons to be cheerful parts 1 to 6
With the latest IPA Bellwether Report showing direct marketing budgets being revised down by the lowest level (-9%) for more…