Statutory DM Code joins ICO’s mushrooming ‘to-do’ list
Marketers bracing themselves for the imminent launch of the new statutory UK Direct Marketing Code of Practice can rest easy…
Marketers bracing themselves for the imminent launch of the new statutory UK Direct Marketing Code of Practice can rest easy…
Opt-4, the pioneering data protection compliance consultancy launched by industry stalwarts Jenny Moseley and Rosemary Smith, has closed its doors…
Since the introduction of GDPR, many firms have begun to fear the knock-on effects of tighter privacy controls on customer…
UK technology businesses are potentially losing out on millions of pounds in revenue because their marketing teams are clueless about…
Information Commissioner Elizabeth Denham’s alleged love affair with the Daily Mail Group appears to have ended abruptly after the newspaper…
The new statutory Direct Marketing Code of Practice will hand increased power to the online giants, create more consumer confusion,…
Brand owners, charities, public authorities, data firms, tech giants and anyone else who uses data-driven marketing techniques – in other…
HSBC is running the slide-rule over its direct and digital agency roster as part of a statutory review which the…
Volvo is showing Whirlpool how data-savvy companies deal with product recall issues by launching a major direct mail campaign in…
White goods manufacturer Whirlpool has resorted to launching a major ad campaign to flag up the recall of around 500,000…