HSBC hauls in direct and digital shops for roster review
HSBC is running the slide-rule over its direct and digital agency roster as part of a statutory review which the…
direct marketing
That’s the way to do it: Volvo takes direct route to recall
Volvo is showing Whirlpool how data-savvy companies deal with product recall issues by launching a major direct mail campaign in…
Whirlpool ‘shuns gone-away data files for product recall’
White goods manufacturer Whirlpool has resorted to launching a major ad campaign to flag up the recall of around 500,000…
Bellwether gloom: Reasons to be cheerful parts 1 to 6
With the latest IPA Bellwether Report showing direct marketing budgets being revised down by the lowest level (-9%) for more…
Get the defibrillators out: ‘axis of evil’ clobbers adspend
Marketing budgets are back in the intensive care unit – despite being giving the kiss of life in the first…
Quelle surprise: Brits stumble at Cannes Lions awards
UK direct marketing agencies will once again have to drown their sorrows with Domaine D’Ott and make do with a suntan,…
Mark Runacus awarded MBE for services to industry
Further evidence that direct marketing has shaken off its crown as public enemy number one has emerged following news that…
Industry urged to embrace climate change campaign
Direct, digital and data marketing firms are being implored to sign up to a new climate change initiative, designed to…
Ding dong Brazil calling: Natura buys Avon for £1.6bn
Avon Cosmetics, one of the pioneers of direct-selling techniques, has been snapped up by Body Shop owner Natura in a…
DMA kills off direct marketing but IDM survives rebrand
It’s official, direct marketing is now dead and buried – in the eyes of the industry’s trade body at least…