The top five issues that marketers must challenge today
The pace of change has never been quicker. Accelerating technological developments mean it’s expected that in in five years our…
direct marketing
Martin Troughton joins Safestyle as UK marketing chief
Former Everest and Anglian marketing chief Martin Troughton has made it a hat-trick of roles at home improvement companies by…
ICO launches consultation on first statutory DM code
The Information Commissioner’s Office is drawing up plans for the first direct marketing code of practice and has launched a…
Armadillo appoints Silicon Valley advisor as non-exec
CRM agency Armadillo is continuing its drive for growth by appointing former Google and Amazon advisor Ann Hiatt as a…
Lida drafts in New York chief Goodman for top UK role
Lida has appointed the head of its New York operation Jonathan Goodman – the man once described as having the agency…
IDM signs deal with Pearson for international expansion
The Institute of Direct & Digital Marketing (IDM) has signed a partnership with education giant Pearson to expand into international…
Armadillo hires Havas Helia chief for top strategy role
CRM agency Armadillo has appointed former Havas Helia planning director Fiona Craig as strategy director to spearhead client strategy and…
WPP finally confirms Mark Read as new global boss
WPP has finally sworn in former Wunderman global chief executive Mark Read as its new boss following months of speculation…
Printing giant launches ‘green’ alternative to polywrap
Brand owners are being offered a new translucent paper-based wrapping solution – that can be used in direct mail campaigns…
DM bashing press bashed by decline of direct marketing
The Daily Mail and Daily Telegraph will be spitting feathers over direct marketing again this week after it has been…