Bellwether Reaction: ‘Stay agile, prioritise targeting’
This week’s IPA Bellwether Report has revealed that, perhaps unsurprisingly, the marketing and advertising industry has been caught up in…
direct marketing
Decision Marketing at 15: Who’s the boss of the DMAs?
Few would doubt that the DMA Awards, which in various guises can trace their roots back nearly 50 years, are…
Bellwether reaction: Are one-to-one channels now king?
The IPA’s Bellwether Report, now in its 25th year, is one of the most hotly anticipated barometers of how the…
Direct marketing purrs like a Roller as adland splutters
UK marketing budgets witnessed a robust rebound in Q2 2025, according to the latest IPA Bellwether Report, reversing Q1’s decline,…
Trenear-Harvey, ‘from agency chief to MI5’, passes away
Glenmore Trenear-Harvey, one of the founding fathers of the modern day direct marketing industry who went on to become a…
Bellwether: Rise of precision, accountability, and results
New figures from the Q1 IPA Bellwether Report reveal the majority of UK firms revised their total marketing budgets down, in…
Direct marketing shines bright amid economic storms
Further proof – if it were needed – of direct marketing’s resilience in the face of economic uncertainty has once…
Ogilvy One lifer Clare Lawson rewarded with global role
Ogilvy has appointed a new global president of direct marketing division Ogilvy One, handing the role to Clare Lawson, who…
ICO unveils direct marketing tool to keep activity legal
The Information Commissioner’s Office is doing its bit to ensure organisation keep on the right side of data laws with…
Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…