Bellwether Q2: Can election bounce bring blue skies?
New figures from this week’s IPA Bellwether Report reveal total UK marketing budgets have been revised upwards by strongest rate…
direct marketing
Direct marketing up again in ‘vim and vigour’ Bellwether
UK companies upwardly revised their marketing budgets at the strongest rate in over a decade, and to the second highest…
It’s time to be loud and proud about direct marketing
I believe agencies made a critical misstep by abandoning the term “direct marketing” in favour of narrower alternatives such as…
Ogilvy One returns in comeback for ‘direct marketing’
WPP has dusted off its Ogilvy One branding seven years after it was shelved – to put the main agency…
‘Greenwashing’ hits print industry and vulnerable, too
Brand owners’ are using false environmental claims to get customers to switch away from paper to digital communications, in a…
Mail proves godsend for vulnerable during pandemic
Consumer campaign group Keep Me Posted, spearheaded by industry champion Judith Donovan, is ramping up its fight for organisations to…
ICO paves way for public sector to ramp up DM activity
Government departments and local councils could soon be ramping up their direct communications – promoting anything from healthy lifestyles to…
Statutory DM Code joins ICO’s mushrooming ‘to-do’ list
Marketers bracing themselves for the imminent launch of the new statutory UK Direct Marketing Code of Practice can rest easy…
Opt-4 shuts after 15 years as coronavirus takes its toll
Opt-4, the pioneering data protection compliance consultancy launched by industry stalwarts Jenny Moseley and Rosemary Smith, has closed its doors…
The real solution to the ICO’s Direct Marketing Code
Since the introduction of GDPR, many firms have begun to fear the knock-on effects of tighter privacy controls on customer…