Third of businesses still feel unprepared for GDPR
Awareness of the newly passed EU General Data Protection Regulation (GDPR) among marketers may have rocketed over the past few…
DMA
Consumers wake up to the power of AI engagement
Artificial intelligence may still seem more at home in a Hollywood movie but consumers are waking up to its potential…
Direct marketing caller-ID finally comes into force
The Government has finally confirmed that any UK company making direct marketing calls to consumers will have to display their…
New mentoring scheme to woo students to industry
The DMA and IDM have joined forces with the Graeme Robertson Trust to woo potential agency creatives with a new…
DMA ramps up advice for marketers on EU reforms
The DMA has unveiled a five-point plan to help members find their way through the maze of the new EU…
DMA hits back at claims TPS Assured is dead duck
The DMA has dismissed claims that its TPS Assured scheme is dead in the water – despite only two firms achieving the…
DMA backs new laws to enforce marketing caller-ID
The DMA has welcomed new Government plans that will force direct marketing companies to display their telephone numbers in a…
Decision Marketing hails victory in rogue call battle
The Telephone Preference Service (TPS) has dropped the need for consumers to name the company behind nuisance or rogue marketing…
MPs raise fresh fears of pensions mis-selling scams
An influential Parliamentary committee has reinforced fears that rogue marketers could turn the reform of the pensions market into yet…
Email marketers face big screen test
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more…