Call for industry to prove benefits of data to public
Yet another survey exposing a wall of consumer bewilderment and mistrust about companies gathering personal data has sparked fresh calls…
DMA
Brands urged to go softy, softly with the vulnerable
The DMA is urging brand owners and their agencies to develop strategies which will enable them to recognise and deal…
Vodafone joins select few with TPS Assured warrant
Vodafone UK has become the first telecoms company to achieve the Telephone Preference Service Assured accreditation, having passed an extensive…
Noose tightens on bosses of rogue call companies
Legislation which could lead to the disqualification of rogue telemarketing company directors like Tony Abbott and Nev Wilshire – whose businesses…
Adspend forecasts shrug off Brexit ‘slash and burn’
The UK marketing industry’s attempts to calm the waters in the aftermath of the Brexit vote appear to have paid…
Ofcom set to scrap ‘zero tolerance’ for silent calls
Telecoms regulator Ofcom is understood to have abandoned its plan to enforce a “zero tolerance” approach to telemarketing, which could…
Banks warned the days of ‘lazy loyalty’ are ending
The big four banks have been warned they can no longer afford to rely on customer intertia to retain account holders;…
Fresh plea to bang up bosses of nuisance call firms
Another day, another fresh call for tougher action on nuisance calls after consumer group Which? pooh-poohed Information Commissioner’s Office claims…
FPS U-turn as ‘all or nothing’ approach is scrapped
The charity regulator has performed a major climbdown over the Fundraising Preference Service by giving those who sign up to…
Brands back industry fight over e-marketing opt-in
Major brand owners have come out fighting against Brussels plans to make all electronic marketing – including email, texts and…