DMA defends TPS but opens the door for dialogue
The DMA has jumped to the defence of the Telephone Preference Service in response to Decision Marketing‘s campaign calling for…
DMA
MRM Meteorite muscles to the top of DMA shortlist
This year’s DMA Awards nominations have signalled yet another upheaval of the old guard with former Lida creative chief Nicky Bullard…
Campaign for TPS reform secures industry support
DecisionMarketing’s campaign aimed at urging Ofcom to rethink how the Telephone Preference Service operates has been backed by a raft…
Decision Marketing starts campaign for TPS reform
Decision Marketing is launching a campaign aimed at building industry support to urge Ofcom to rethink how the Telephone Preference Service operates so legitimate…
It’s in everyone’s interest to join our TPS campaign
It is fair to say that there is nothing new about concerns over the Telephone Preference Service. Back in 2013,…
Call for industry to prove benefits of data to public
Yet another survey exposing a wall of consumer bewilderment and mistrust about companies gathering personal data has sparked fresh calls…
Brands urged to go softy, softly with the vulnerable
The DMA is urging brand owners and their agencies to develop strategies which will enable them to recognise and deal…
Vodafone joins select few with TPS Assured warrant
Vodafone UK has become the first telecoms company to achieve the Telephone Preference Service Assured accreditation, having passed an extensive…
Noose tightens on bosses of rogue call companies
Legislation which could lead to the disqualification of rogue telemarketing company directors like Tony Abbott and Nev Wilshire – whose businesses…
Adspend forecasts shrug off Brexit ‘slash and burn’
The UK marketing industry’s attempts to calm the waters in the aftermath of the Brexit vote appear to have paid…