DMA launches ‘first ever’ festival for copywriters
The DMA is launching what it claims is the first ever copywriter’s festival, as the next stage in its campaign…
DMA
Rise in ‘ghost’ accounts fuels email marketing fears
Marketers who are backing their email campaigns to cut through the clutter better think again; nearly half (45%) of all…
Pension cold calling could be banned within weeks
Finance companies could soon be outlawed from making cold calls about pensions following fears that the pension freedoms have triggered…
US industry body rebrand ditches ‘direct marketing’
The US Direct Marketing Association has ditched its DM roots by rebranding to become the Data & Marketing Association in…
Decision Marketing to hold TPS industry summits
Decision Marketing is stepping up its campaign aimed at building industry support for a review of the Telephone Preference Service by…
DMA defends TPS but opens the door for dialogue
The DMA has jumped to the defence of the Telephone Preference Service in response to Decision Marketing‘s campaign calling for…
MRM Meteorite muscles to the top of DMA shortlist
This year’s DMA Awards nominations have signalled yet another upheaval of the old guard with former Lida creative chief Nicky Bullard…
Campaign for TPS reform secures industry support
DecisionMarketing’s campaign aimed at urging Ofcom to rethink how the Telephone Preference Service operates has been backed by a raft…
Decision Marketing starts campaign for TPS reform
Decision Marketing is launching a campaign aimed at building industry support to urge Ofcom to rethink how the Telephone Preference Service operates so legitimate…
It’s in everyone’s interest to join our TPS campaign
It is fair to say that there is nothing new about concerns over the Telephone Preference Service. Back in 2013,…