Decision Marketing is ramping up its “Call for Action on the TPS” campaign by launching an online research and information community, to enable interested parties to exchange views and ideas about how best to move forward.
The campaign was launched in September, and is aimed at building industry support to urge regulators to rethink how the Telephone Preference Service operates so legitimate direct marketers can finally distance themselves from the rogue operators.
Since then it has received backing from a raft of senior industry figures, and the DMA has insisted it is “open to suggestions” to improve the scheme.
The initiative was sparked by mounting concerns that the 17-year-old TPS – run by the DMA under licence – is no longer fit for purpose as it fails to prevent so-called nuisance calls from getting through.
The launch of the online community follows the Government’s decision to switch responsibility for the TPS out of Ofcom to the Information Commissioner’s Office, in an effort to will enable quicker handling of complaints about so-called nuisance calls.
The switch has been backed by the DMA, as well as Decision Marketing, as the TPS will now be being managed by a body which understands the issue.
Decision Marketing editor Charlie McKelvey said: “Having met with numerous interested parties over the past few weeks, we believe the best way to gain a consensus about how to move forward is to collate the views and ideas from people at the sharp end.
“I would like to reinforce the point that here at Decision Marketing we do not claim to have the answers, we are not experts. Yet there can be no disputing the fact that the current system is far from ideal. Is there a better way? Hopefully there is…
“But it is important to be inclusive of as many voices and options as possible, exchange views and build a better and durable replacement for the TPS as it currently stands. This platform is the conduit through which information can be gathered in one place.”
The online community at https://cfaottps.cmnty.com/authorize is still in its beta stage and over the coming days will feature additional content as well as an industry questionaire. Please visit the site for more details about how to register and become involved in the campaign.
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