Shoddy data spills 20% of marketing spend down drain
The pursuit of quality marketing data may have started even before Stan Rapp and the late Lester Wunderman were growing…
marketing data
Ee ba gum, Northerners make most GDPR data requests
Companies bracing themselves for the next wave of data requests under GDPR have been alerted to the emergence of a…
GDPR fuels rise in online ad impressions and cuts costs
It seems that GDPR has not only pushed data firmly onto the boardroom agenda, it has also triggered a rise…
GDPR one year on: Data is now a major boardroom issue
On the eve of the first anniversary of GDPR, data and marketing industry chiefs have hailed the progress most companies…
The big rebuild: marketing data back to pre-GDPR levels
Claims the GDPR would wipe out tens of millions of customer records have proved about as accurate as a Donald…
Publicis: $4.4bn Epsilon deal ‘better value than Acxiom’
Publicis has finally agreed the acquisition of data-driven marketing giant Epsilon for $4.4bn (£3.4bn), in a deal which chief executive…
Publicis eyes $5bn Epsilon as data gold rush continues
The data-driven marketing industry is set for yet another mega deal, following confirmation that Publicis is considering a bid for…
Tech giants ‘must hand over customer data to rivals’
Major tech firms should be forced to open up their customer data to competitors in “open banking”-style reforms which would…
Investment group seals $6.9bn Dun & Bradstreet deal
Dun & Bradstreet, the US data company which was founded in the 1841 as one the first credit checking agencies…
Bullish Callcredit rebrands as profits soar to record high
Callcredit Information Group has posted a record 18% increase in gross revenue to £201m for 2016, up from £170m in…