Data in the driving seat as DMA names new board
The DMA has unveiled its new-look board with data marketing taking a starring role in the form of Karmarama chief…
DMA
Ofcom gives industry silent treatment over diallers
Efforts to get Ofcom to review its stance on its new ‘persistent misuse’ policy on abandoned calls has so far…
Data-driven marketing is ‘continuing to rule world’
Data-driven marketing and advertising is proving its mettle by dominating business practices across the world, according to a new study…
24 firms under investigation for charity data failings
The Information Commissioner’s Office has confirmed it is investigating 24 companies as part of its inquiry into charity sector marketing,…
Dearth of prosecutions puts Corporate TPS in dock
Fresh questions are being raised about the effectiveness of the Corporate Telephone Preference Service (CTPS) following claims that there has…
Guardian chief Porter joins FastMap to lead growth
FastMap, the online research company which specialises in marketing consent benchmarking, has hired former Guardian direct marketing chief Julia Porter…
Email tackles deliverability but open rates drop
Email rates have rocketed to 98%, the highest delivery rate yet recorded, according to a new benchmarking study, although unique…
B2B escapes brush with death after EU opt-in U-turn
Business to business marketers who have been spending the past week or so wondering if they will still have a…
Industry in dock over consent ‘smoke and mirrors’
The charity sector might have got plenty of stick over its cack-handed and ‘smoke and mirrors’ approach to marketing consent,…
Firms face ruin as Ofcom rejects zero tolerance fears
Ofcom has sent shockwaves through the telemarketing industry by pressing ahead with its zero tolerance approach to both silent and…