Email marketing still strong despite new fall in clicks
An indepth analysis of 37 billion marketing emails shows the medium is still performing strongly against rival disciplines, with messages…
DMA
DMA launches mobile call blocking app linked to TPS
The DMA is launching a new mobile call blocking app – linked to the Telephone Preference Service – which it…
DM industry comes out fighting despite inserts slump
The direct marketing industry is attempting to put a positive spin on a 12% slump in insert volumes by highlighting the fact…
UK bodies publish GDPR ‘legitimate interests’ guidance
With the Information Commissioner’s Office stalling on its own consent guidance for GDPR, the Data Protection Network is offering marketers…
Fedma outlines EU battle plan as Combemale steps up
DMA Group chief executive Chris Combemale has succeeded Dutch DMA director Diana Janssen as co-chair of European direct and digital…
‘Industry champion’ Hancock keeps digital minister role
The direct marketing industry has escaped the political turmoil sparked by last week’s General Election result after it was confirmed…
Door-drop industry hails revival as spend tops £266m
The UK door-drop market witnessed a near 8% increase in spend during 2016, despite a decrease in volumes, with only…
12 months until GDPR D-Day: compliance fears rocket
Specific GDPR guidance for business, released by the Information Commissioner’s Office and others, may be having a negative impact, according…
DMA ‘stars of tomorrow’ secure cup and league treble
The DMA is hailing its success in giving a leg-up to the “stars of tomorrow” after revealing that the football…
Brussels under pressure to slam brakes on ePrivacy law
The European Commission is facing a growing backlash over plans to rush through the new ePrivacy Regulation, amid accusations that…