Direct mail comes out of silo with Jicmail audit launch
The direct mail industry has received yet another boost with the official launch of the ABC-style measurement scheme – first…
DMA
Opportunity knocks for email but transparency is crucial
Email marketing may have its knockers but the opportunity its offers brands to get their messages in front of consumers…
Four firms fined £600,000 as ICO bares its teeth again
The data watchdog has sunk its gnashers into four more companies which have been found to have used unlawful marketing…
Industry gets set to hobnob as Matt Hancock moves up
Marketing trade bodies have bent over backwards to welcome Digital Minister Nick Hancock’s promotion to Secretary of State for Culture, Media…
ICO launches purge of ‘dead numbers’ on the TPS file
The Information Commissioner’s Office has confirmed it has finally started to remove dead and invalid numbers from the Telephone Preference…
Birmingham City University trio net DMA student award
Three students from Birmingham City University have landed the DMA’s Breakthrough Award, claimed to be one of the most lucrative…
Karmarama lands double as it nets top DMA prize again
Karmarama became one of the first agencies to win consecutive DMA Awards grand prix last night, with its work for…
Americans streets ahead of UK firms with GDPR plans
With GDPR D-Day looming large, it appears the Americans are way ahead of the game when it comes to getting…
DMA tells firms: don’t expect all the answers on GDPR
Companies looking for definitive answers on how to comply with the looming GDPR are barking up the wrong tree; organisations…
Educate the educators to power DM industry, MPs told
The Government must do more to support the data-driven marketing industry by overhauling the education system so that the next…