DMA launches mobile call blocking app linked to TPS

charity telemarketing 2The DMA is launching a new mobile call blocking app – linked to the Telephone Preference Service – which it claims will enable users to determine whether calls are from legitimate companies or scammers by giving each call a “trust score” which has been determined by its user base.
TPS Protect , which has been developed in partnership with First Orion, allows users to register their mobile number with the TPS and quickly register complaints about nuisance or scam calls. Available on Android and Apple handsets, new users will also receive a free 60 day trial of the additional paid-for features available.
TPS Protect is powered by its users, with every nuisance and scam call that is blocked, reported or complained about in the app, helping to determine the trust score for that number. This means that every user’s feedback helps TPS Protect to work better for all its users.
Consumers will always be able to see the trust score for incoming calls, look-up, report and file complaints for nuisance or scam call numbers. For an additional 99p per month, once their free trial expires, users can effectively block any unwanted calls by diverting them direct to voicemail, with greater call filtering customisation, and the ability to create a custom approved list and blocked list.
Users can add numbers to their personal blocked list to ensure they no longer receive unwanted calls, as well as using the approved list for those calls they never want to miss. Custom settings allow users to tailor the types of call they are happy to receive, for example blocking the majority of unwanted calls by setting your Trust Score to 5, but still receiving calls from specific groups, such as charities.
The TPS Protect app’s trust score is an indicator created to help users work out who is calling and whether they should pick up or not. It is claimed the information provided by users helps TPS Protect to better understand whether callers are legitimate businesses, nuisance callers or scammers, allocating an appropriate score according to all the information available. Once enabled on their phone, users can immediately start to see the trust score for any incoming call, enabling them to decide whether they want to pick up or not.
Users are able to set their trust score from 1 to 5, enabling them to control the overall level of protection they receive. A score of 5 is the highest level of protection,  sending all telemarketing and scam calls to voicemail that have a trust score lower than 5, only allowing telemarketers that have received very few complaints and the approved list to ring. A score of 3 will allow calls from most call centres, sending to voicemail those with a score of 1 and 2 which indicates many customer complaints. A score of 1 will allow all calls, including those from suspected scammers.
John Mitchison, head of preference services, compliance and legal at the DMA, said: “When it comes to scam and nuisance callers, don’t fight a lone battle. Stand up. Join the growing movement of people fighting back. TPS Protect is an app for your phone that rates incoming calls using information from consumers. Each rating helps callers decide how trusted an unfamiliar call could be, from scammers with criminal intentions to someone you can trust. When scam calls get reported, their trust score drops. So your voice matters.”
Robert Baker, European MD at First Orion, added: “Unlike other call blocking apps, TPS Protect does not access your phone contacts and never will. We respect and value customer privacy. We’ve launched the app today with data we have collected over several months of testing and the protection will get better for every person that downloads and uses the app. So we encourage people to join the movement and share the news with their family and friends, as the more people use TPS Protect the more we all benefit.”

Related stories
Bradford firms whacked for £150,000 over TPS failings
TPS tender put on hold over EU ePrivacy opt-in threat
Due diligence failings spark £50,000 fine for TPS abuse
Double-glazing firm smashed for £50k over TPS breach
New consent warning as firm is rocked by £270,000 fine
ICO chief Denham vows to investigate TPS ‘shambles’
MoJ claim reforms will spark ‘nuisance call epidemic’

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field