Final GDPR consent guidance set to be published in June

Racing post office bare all for ICOThe Information Commissioner’s Office says it will publish a final version of its GDPR consent guidance in June, after receiving over 300 responses to the public consultation to its draft paper.
In a blog post, ICO interim head of policy and engagement Jo Pedder said the “significant response” to the consultation showed the “issue of consent surrounding the use of data has proved to be increasingly high-profile”.
Pedder added: “The hard work of analysing the feedback is under way and this will feed into the final version of the guidance. We will also be taking into account any guidelines on consent that may be issued by relevant European authorities.
“We’re working towards having a final version of our GDPR Consent guidance for publication in June – although this timescale may be affected by developments at European level. We will also be producing a summary of the responses that we received to the consultation.”
The DMA has slammed the crack down on the use of third-party data, insisting that changing the rules so that personal information can only be shared with named companies will not only stifle growth, and cost the industry millions, but trigger mass redundancies across the sector.
The Fundraising Regulator has also cried foul over a key section of the draft guidance which states that if an individual wants to stop receiving charity marketing, “they can use the FPS to withdraw consent from all charities at once”. It is demanding an urgent amendment to the guidance.

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