Forget brand power; data privacy is the defining factor
Gone are the days when brand was king; consumers say they are now more likely to accept an inferior product…
GDPR
Irish data protection chiefs denied GDPR fighting fund
The Irish Data Protection Commission has hit out over a funding shortfall after Dublin snubbed its request for extra cash…
We haven’t had enough GDPR training, marketers insist
A fifth of marketers claim they have not received enough training on GDPR, with the same number bemoaning the fact…
Oops we did it again: Twitter admits fresh data gaffe
Just weeks after confessing it had tapped into users’ personal data without their consent to bombard them with advertising, Twitter…
RNLI axes opt-in as ‘perfect storm’ batters fundraising
Lifeboat charity RNLI is ditching its belt and braces approach to gaining consent for marketing by scrapping its opt-in only…
Brands must take data requests on Twitter, warns ICO
The Information Commissioner’s Office has opened up yet another can of GDPR worms by insisting that companies must accept “data…
GDPR fuels 30% fall in direct mail but relevance rises
GDPR’s effect on direct mail volumes is far worse than previously reported, with a 30% reduction in mailshots received by…
Finance brands the biggest villains for GDPR penalties
While technology giants are attracting all the negative press over GDPR compliance, it is the financial services sector which has…
GDPR compliance stutters as companies lose interest
Nearly 18 months after GDPR came into force, over half of UK firms have admitted they have yet to become…
Second-party data market ‘explodes’ due to GDPR fears
Companies are increasingly turning to second-party data – customer information shared on a private basis – due to increased scrutiny…