Data privacy fears ‘scupper plans for personalisation’
UK marketers are increasingly grappling with how to balance personalisation and privacy, amid fears brands simply do not have the…
consent
SMEs urged to check consent with privacy notice tool
Small organisations and sole traders are being urged to check they are compliant with data protection law after being offered…
Critics round on Meta for subscription price drop offer
Meta’s proposal to drop the price of its subscription service in the EU – which sees Facebook and Instagram users…
Criteo whacked by €40m fine from 2018 data breach
Adtech giant Criteo, whose clients include Asos, Deliveroo, Procter & Gamble and Shopify, has been issued with a GDPR fine…
Online ‘signal loss’ triggers rise in contextual targeting
UK advertisers are responding to the decline of cookies and the shift from opt-out to opt-in consent by ploughing more…
Acxiom ratchets up attack on ‘clean room’ data market
IPG-owned data giant Acxiom is bolstering its services to target the so-called “clean room” data market, as the battle rages to…
Cookie monster: UK marketers still napping on the job
They have had three years to get their act together yet three-quarters (73%) of UK marketers say they are still…
Marketers ‘all mouth no trousers’ on consent systems
Marketers talk a good game about the crucial role that consumer preference systems can play in their data-driven strategies, yet…
New digital platform to tackle illegal adtech consent
Three global digital marketing chiefs – led by a former Unilever legal counsel – have launched a digital data compliance…
Car finance firm whacked for barrage of illegal texts
Car loan company Finance Giant, which claims it is focused on improving the lives of consumers through safe, simple, convenient…