Ofcom set to scrap ‘zero tolerance’ for silent calls
Telecoms regulator Ofcom is understood to have abandoned its plan to enforce a “zero tolerance” approach to telemarketing, which could…
DMA
Banks warned the days of ‘lazy loyalty’ are ending
The big four banks have been warned they can no longer afford to rely on customer intertia to retain account holders;…
Fresh plea to bang up bosses of nuisance call firms
Another day, another fresh call for tougher action on nuisance calls after consumer group Which? pooh-poohed Information Commissioner’s Office claims…
FPS U-turn as ‘all or nothing’ approach is scrapped
The charity regulator has performed a major climbdown over the Fundraising Preference Service by giving those who sign up to…
Brands back industry fight over e-marketing opt-in
Major brand owners have come out fighting against Brussels plans to make all electronic marketing – including email, texts and…
DMA reveals its blueprint for responsible marketing
The DMA is attempting to grab the higher ground against the rise of unscrupulous marketing techniques by setting up a…
Industry preps new charm offensive after Govt rejig
The direct marketing sector finds itself with a host of new Tory ministers to schmooze following yet another shake-up of Government departments which…
Call for industry to shape marketing law revolution
Marketers are being urged to be proactive in helping to shape new legislation on direct, data and digital activity –…
DMA maps out fundraising future for charity sector
Industry body the DMA is attempting to ease the pressure on charity marketers in the wake of the ongoing backlash…
Amazon is top retailer for customer engagement
Amazon may take some flack for being one of the most dominant online businesses in the world but, it would…