DMA reveals its blueprint for responsible marketing
The DMA is attempting to grab the higher ground against the rise of unscrupulous marketing techniques by setting up a…
DMA
Industry preps new charm offensive after Govt rejig
The direct marketing sector finds itself with a host of new Tory ministers to schmooze following yet another shake-up of Government departments which…
Call for industry to shape marketing law revolution
Marketers are being urged to be proactive in helping to shape new legislation on direct, data and digital activity –…
DMA maps out fundraising future for charity sector
Industry body the DMA is attempting to ease the pressure on charity marketers in the wake of the ongoing backlash…
Amazon is top retailer for customer engagement
Amazon may take some flack for being one of the most dominant online businesses in the world but, it would…
DMA backs campaign to big up industry post Brexit
The direct marketing industry has jumped aboard the Government’s campaign to support the burgeoning creative industries as part of a concerted…
Fears grow over ePrivacy update as UK loses voice
The UK will now have no influence on the outcome of the review of the ePrivacy Directive currently underway, despite the…
DMA: We must fight to bring talent to our industry
Industry body the DMA has urged the direct and digital marketing sector not to lose sight of the fact that…
Third of businesses still feel unprepared for GDPR
Awareness of the newly passed EU General Data Protection Regulation (GDPR) among marketers may have rocketed over the past few…
Consumers wake up to the power of AI engagement
Artificial intelligence may still seem more at home in a Hollywood movie but consumers are waking up to its potential…