Industry body the DMA has urged the direct and digital marketing sector not to lose sight of the fact that the UK is a world leader in data-driven business, and that recruiting the right talent remains paramount, following the vote to leave the EU.
DMA chief executive Chris Combemale said: “The transition away from the institutions of Europe we have been working with for the past 40 years will take time. How long exactly will depend on our nation’s politicians to confirm the finer details of our departure from the EU.
“Although the final consequences of Brexit remain unknown, UK companies trading with EU citizens must continue to respect their rights.”
He insisted that the DMA Code remains the best guide for UK marketers to ensure they are putting the customer at the heart of their organisation, building relationships based on trust that benefit both the business and the customer.
Combemale added: “The UK wants to continue trading with the EU, so our data protection law will need to be broadly equivalent to existing legislation and strike the right balance between the right to privacy and economic growth.”
“The UK is a world leader in digital and data-driven business, driving both the job market and economic growth. To continue to lead in this global industry we need to sustain our recruitment of talented developers, creatives and data analysts. We have a wealth of talent and STEM skills in the UK already, but need to ensure our industry has the talent it needs in the future.”
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