DMA backs campaign to big up industry post Brexit

industry probes direct mail futureThe direct marketing industry has jumped aboard the Government’s campaign to support the burgeoning creative industries as part of a concerted effort to calm fears over a slump in business following the Brexit vote.
According to official stats, the UK’s creative industries are generating almost £10m an hour for the UK economy, second only to the financial services sector.
Since 2011, the number of jobs in the industry has risen by nearly 20% to 1.9 million. And, although it has no figures for how many more agency, client or supplier roles have been created, it points out that there has been a 30% growth in programmers and software developers.
The week-long campaign launched on Monday under the hashtag #CreateUK to celebrate the industry’s contribution as well as its efforts to ensure workplace diversity.
DMA managing director Rachel Aldighieri said: “The UK is a world leader in the creative industries, particularly in digital and data-driven marketing, so it’s fantastic to see our sector driving growth in both jobs and the economy. There may be some uncertainty following the result of the EU Referendum about the future of our industry, but I believe we will continue to lead the globe in creative industries, especially in advertising and marketing.”
“That’s not to say we should become complacent. There are challenging times ahead and our industry must sustain the recruitment of both talented creatives and creative data analysts. We have a wealth of talent and STEM skills in the UK already. We now have to ensure this talent has a secure route into our sector in the future.
“One thing I’m sure of is that the UK’s creative industries will remain strong, leading others the world over in creating jobs, increasing diversity and driving growth.”

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