Printing giant launches ‘green’ alternative to polywrap
Brand owners are being offered a new translucent paper-based wrapping solution – that can be used in direct mail campaigns…
Defra
Direct mailing firm blames Blue Planet II for collapse
A direct mail specialist print firm – which has been trading since 1978 – has blamed the fall-out from the…
BBC ‘Plastics Watch’ ramps up campaign against waste
The BBC is bolstering its fight against “single use” plastic by launching a major initiative aimed at helping British consumers…
Blueberry Wave backs fight against mail plastic waste
Data specialist Blueberry Wave is putting its money where its mouth is to tackle direct mail’s contribution to the plastic…
Industry risks backlash over direct mail plastic waste
The direct marketing industry is leaving itself wide open to a major assault on its environmental record after the DMA has admitted that…
Sutherland: Unite for common good
Outgoing IPA president Rory Sutherland has called on the industry to drop its robust independence and pool resources for the…