Wake up to data-driven ESG – and ASAP – brands told
Brand owners’ environmental, social and governance (ESG) performance no longer affects just their reputation, it is an increasingly crucial factor…
plastic waste
New WARC green hub aims to tackle global ‘code red’
Marketing effectiveness specialist WARC is joining forces with the company behind Cannes Lions and the UK’s Advertising Association to launch…
Businesses claim ESG issues are just marketing puffery
Most businesses continue to behave as if environmental, social, and governance (ESG) issues are just a sideshow, with many believing…
Top clients and agencies join industry climate campaign
Many of the biggest names in advertising and marketing – including Dentsu, Facebook, Google, Havas, Omnicom Media Group, Publicis Groupe,…
Industry insists climate dwarfs Covid in new rallying cry
Advertising and marketing companies are being urged to commit to achieve net zero carbon emissions by the end of 2030…
Industry goes green but where are DMA, IPM and IAB?
The advertising and marketing industry is launching a new environmental initiative, dubbed AdGreen, which is designed to unite the sector…
New Google data model to tackle fashion industry waste
Google is beefing up its environmental credentials in a joint venture with WWF with the launch of a new data…
DMA and IAB fail to join industry climate change action
The Advertising Association is aiming to show that the industry is indeed concerned about the growing environmental crisis with the…
Consumers browned off by greenwashing brand ads
Greta Thunberg and Donald Trump may be doing battle over the effects of global warming but brand owners’ response to the crisis,…
Industry urged to embrace climate change campaign
Direct, digital and data marketing firms are being implored to sign up to a new climate change initiative, designed to…