Industry goes green but where are DMA, IPM and IAB?
The advertising and marketing industry is launching a new environmental initiative, dubbed AdGreen, which is designed to unite the sector…
plastic waste
New Google data model to tackle fashion industry waste
Google is beefing up its environmental credentials in a joint venture with WWF with the launch of a new data…
DMA and IAB fail to join industry climate change action
The Advertising Association is aiming to show that the industry is indeed concerned about the growing environmental crisis with the…
Consumers browned off by greenwashing brand ads
Greta Thunberg and Donald Trump may be doing battle over the effects of global warming but brand owners’ response to the crisis,…
Industry urged to embrace climate change campaign
Direct, digital and data marketing firms are being implored to sign up to a new climate change initiative, designed to…
Time for the DM industry to address the plastics issue
In January, Theresa May’s government declared a war on plastic as part of a 25-year plan intended to eliminate all…
Printing giant launches ‘green’ alternative to polywrap
Brand owners are being offered a new translucent paper-based wrapping solution – that can be used in direct mail campaigns…
Direct mailing firm blames Blue Planet II for collapse
A direct mail specialist print firm – which has been trading since 1978 – has blamed the fall-out from the…
BBC ‘Plastics Watch’ ramps up campaign against waste
The BBC is bolstering its fight against “single use” plastic by launching a major initiative aimed at helping British consumers…
Blueberry Wave backs fight against mail plastic waste
Data specialist Blueberry Wave is putting its money where its mouth is to tackle direct mail’s contribution to the plastic…